Bricks and clicks: it’s not just a catchy line. Getting found online is vital to retailers boosting sales, even if they operate predominantly...

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content. Authenticity is a...

  It wouldn’t be surprising to hear that your golf course has a newsletter it sends to a list of customers, most golf courses do....

Golf operators are struggling to attract millennial golfers to their courses. This not a new challenge: changes in technology, millennial...

Consumers use the affirmation of others to inform what they choose to buy. That’s what psychologists, sociologists, and now marketers,...

The last decade has been a challenging one for golf courses around the world. Before the financial crisis, golf estates were springing...

Markdowns are a reality for any retailer. A markdown is when a retailer permanently lowers a product’s price to increase the sales...

  When you hear the word advertising, what comes to mind? If you think about TV commercials, billboards, or radio ads, you would be...

Your members represent a critical core segment of your customers.  Every year you can rely on most of them to repurchase their memberships...

It’s no secret that Instagram has grown into a hugely influential platform when it comes to consumer purchasing decisions. In fact,...

  Text message marketing is working at many golf courses. When the right message is sent at the right time, it can be a powerful tool...

When customers come to your restaurant, make sure your brand constantly surrounds them, from the food to the views to their interactions...

You see them all the time in the street, on coffee tables, in-store and restaurant windows—flyers. Although those promotional flyers...

There are 23.8 million golfers in the United States alone. This is a relatively large market that you can capitalize on by buying...

Review platforms like Yelp, TripAdvisor, and Google and have democratized the once exclusive role of the restaurant critic. Thanks...

  269 billion emails are sent around the world each day. Your customers’ inboxes are already packed with sales messages from every...

  Why Use Them Anyway? Social media contests are a great way for golf facilities to increase engagement, followers and brand loyalty....

You wouldn’t tee off without knowing the layout of the hole, so why do so many golf managers still use social media without proper...

Event planning is no easy task. If you aren’t organized, the sheer number of moving parts can make you go mad. Overall, tournament...

Online marketing has driven sales through the roof for many businesses, but as advertising space and inboxes become more crowded, marketers...

According to data provided by Instagram, 50% of users follow a business on Instagram, and 60% of them say they’ve learned of a...