Sales & Marketing

Have you ever been walking through a mall or down the street and seen a poster in a shop window promising fresh-baked croissants, showcasing...

The holidays are a make-or-break time for many small business owners. To ensure your business ends the year on a high note, you need...

We all know that first impressions matter. When it comes to retail, they might mean the difference between a new customer and a lost...

Growing a small business is tough. With so many other merchants in your area offering similar products and services, attracting and...

The holiday shopping season has some unique challenges this year. Between inflation and excess inventory at many stores, shoppers will...

From technology and rules adjustments to culture and marketing tactics, golf is a game that is always changing. Staying on top of these...

It’s never too early to start dreaming up holiday marketing ideas, especially since nearly 44% of shoppers have already started holiday...

Ecommerce is growing at lightning speeds. According to the US Department of Commerce Retail Indicator Division’s Quarterly Retail...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Black Friday will barely be behind you when it’ll be time to turn your attention to that last-minute dash for holiday gift sales—the...

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

While having top-notch visual merchandising and eye-catching window displays attracts potential customers to your store in the first...

The busiest time of the year for retailers is almost here—Black Friday and Cyber Monday (BFCM) are only a couple of weeks away. The...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

TikTok is a social media app that allows users to create and share short videos with others on the app. Since the platform has been...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

Facebook has over 2.9 billion monthly active users, making it one of the most popular social media platforms in the world. With such...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

If you’re a quick-service restaurant leader who wants to focus on what you do best—serving up some fantastic fast food—then your...

Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It...