Sales & Marketing

From page one of Phil Knight’s Shoe Dog, he already has you wearing his sneakers but they’re not Nike—yet.Knight vividly describes...

Let’s creep it real: for restaurant owners, Halloween can be a little scary. The good news? With the right marketing strategy, you...

With golfers increasingly turning to digital channels to discover golf courses, engage with brands and seek out great booking experiences,...

Social commerce is where customers shop for things directly through social media platforms like Instagram, Facebook, TikTok, and more....

Pop quiz: The last time you were truly alone was:  This morning’s bathroom break while your partner/child/dog threatened to barge...

Lightspeed’s 2024 State of Hospitality report is an in-depth analysis designed to shed light on the evolving landscape of the hospitality...

Nothing could be more brat than solo dining. The four letter word that has come to define Summer 2024 is all about being bold, defiant...

Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It...

The summer season is (almost) in full swing. And while tourist and hospitality industries generally see a boon in sales, traditional...

5.07 billion people are currently using social media. That’s 62.6% of the world’s population. We’re not saying anything groundbreaking...

A solid restaurant social media marketing strategy is an essential part of a comprehensive marketing plan. Rounding out your digital...

There are more than 2.4 billion worldwide Instagram users. And 90% of them follow at least one business profile. No matter the size...

We all know that first impressions matter. When it comes to retail, they might mean the difference between a new customer and a lost...

The game of golf is entering into an exciting new phase. With participation still on the rise since the pandemic, a dynamic new cohort...

Father’s Day is upon us, and it’s high time to prepare.While the jury’s out on the exact numbers for Father’s Day 2023, last...

While not as notoriously hectic for restaurants as Mother’s Day, there’s a lot of revenue to be made on Father’s Day if you know...

Marketing your business can take up a ton of time and resources. As a retailer, it can be difficult to gain traction through your marketing...

Unless you’ve been doing business under a rock lately, then you know that Mother’s Day is only a few weeks away. And while it isn’t...

Give me one margarita, I’ma open the restaurant doorGive me two margaritas, I’ma send my servers to the floorGive me three margaritas,...

On March 17, restaurants and bars around the world will serve countless pints of beer to millions of people for Saint Patrick’s Day,...

Growing your business can be tough. With so many other merchants in your area offering similar products and services, attracting and...