Sales & Marketing

Succeeding in the restaurant industry would be much simpler if creating a great concept was all it took to sustain a business. However,...

Marketing your business can take up a ton of time and resources. As an independent retailer, it can be difficult to gain traction through...

If you’re reading this retailer’s guide to Google Ads, you should know that the platform holds 86%1 of the global market share...

If you run a brick-and-mortar business but haven’t explored selling online yet, what are you waiting for? There’s no time like...

For many golfers worldwide, golf used to be an afterthought during the fall and winter months. Some die-hards might play into fall,...

Advertising through Facebook is a fantastic way to reach new customers and re-engage existing customers. Facebook ads are easy to set...

Your customers are the heart and soul of your business. And, you’ll likely want to keep them around. While it’s always important...

Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...

You can’t deny Instagram’s influence on shoppers and customers. The Meta-owned company is among the world’s far-reaching social...

If you’re an omnichannel retailer (one who sells both online and in stores), you’ve likely put some thought into the strategy behind...

What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...

If you’re a business owner on social media, it’s pretty much a given that you’ve heard of influencer marketing. With the popularity...

So you’re starting a business. You have all the important parts planned out, but are having trouble putting the pieces together to...

The modern golf pro shop has undergone an incredible transformation in recent years. And this transformation is about more than products...

Email marketing is one of the essential tools for any online seller. It allows you to reach a wider audience, stay on top of mind with...

If you’re in the retail or ecommerce industries, it’s never too early to start thinking about your holiday marketing campaign....

Have you ever been walking through a mall or down the street and seen a poster in a shop window promising fresh-baked croissants, showcasing...

The holidays are a make-or-break time for many small business owners. To ensure your business ends the year on a high note, you need...

We all know that first impressions matter. When it comes to retail, they might mean the difference between a new customer and a lost...

Growing a small business is tough. With so many other merchants in your area offering similar products and services, attracting and...

The holiday shopping season has some unique challenges this year. Between inflation and excess inventory at many stores, shoppers will...