Alix Fraser

In 2015, a new way to pay swept eCommerce. Called buy now, pay later (shortened to BNPL), it was defined by payments in four installments,...

There’s no denying that retail has changed. The rise of online shopping has redefined the way customers interact with businesses....

The winter holidays are one of the most crucial sales periods for retailers. Some of the biggest sales days of the year happen in the...

You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...

Back to school is one of the biggest sales periods of the year for retailers. Even in 2020, back-to-school sales grew—and they’re...

As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...

eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...

Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...

Lightspeed has partnered with Google to offer retail merchants access to integrated local inventory ads, a way to bring shoppers in...

It’s spring cleaning season! Time to reorganize your closets, clear out your yard and assess your dusty overstock inventory.Holding...

How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...

Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...