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Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
Subscriptions are no longer just for newspapers and magazines. From beauty product samples and replacement razor cartridges, to meal...
As a retailer, you know just how important good reviews are. From feedback on social media to reviews on your site, good ratings help...
Tax season is upon us! Are you ready to ace all the forms and financial documents involved?In collaboration with DAVO by Avalara,...
Cross-border ecommerce has taken off in the last few years. A recent survey found that 32% of online shoppers bought more from retailers...
Fast ecommerce shipping has become the standard for online shoppers, with big players offering 24 hour—and sometimes even same day—shipping....
eCommerce is hotter than ever. If you’re not selling online already, the time to get started was yesterday. Shoppers are moving between...
From manual cash registers to the first on-premise point of sale software to cloud-based point of sale systems, the way retailers and...
In 2015, a new way to pay swept eCommerce. Called buy now, pay later (shortened to BNPL), it was defined by payments in four installments,...
There’s no denying that retail has changed. The rise of online shopping has redefined the way customers interact with businesses....
The winter holidays are one of the most crucial sales periods for retailers. Some of the biggest sales days of the year happen in the...
You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...
Back to school is one of the biggest sales periods of the year for retailers. Even in 2020, back-to-school sales grew—and they’re...
As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...
eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...
Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...
Lightspeed has partnered with Google to offer retail merchants access to integrated local inventory ads, a way to bring shoppers in...
It’s spring cleaning season! Time to reorganize your closets, clear out your yard and assess your dusty overstock inventory.Holding...
How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...
Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...
Being a pro retailer means more than knowing how to sell the right products to the right customers. You need to be an expert in inventory...
Ah, organization. Whether you love to check boxes and make lists or organizing things is the bane of your existence, one thing is...
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