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From the consumer’s perspective, paying for something is pretty straightforward. But the truth is, the whole process of having customers...
In the not-so-distant past, if you had a business idea and wanted to make your product a household name, your best bet was to go through...
The adage “build it and they will come” may have been true centuries ago, when there was little competition in the retail space....
In the 2002 science fiction film Minority Report, John Anderton, played by Tom Cruise, walks into a clothing store inside a mall. His...
Every retailer knows that if you have an ecommerce store, you need Google Analytics. Google Analytics collects data from site visitors...
If you’re reading this retailer’s guide to Google Ads, you should know that the platform holds 86%1 of the global market share...
If you run a brick-and-mortar business but haven’t explored selling online yet, what are you waiting for? There’s no time like...
Advertising through Facebook is a fantastic way to reach new customers and re-engage existing customers. Facebook ads are easy to set...
Happy (almost) Valentine’s Day, retailers! Since the day of hearts is upon us, we thought it’s high time to remind merchants about...
You can’t deny Instagram’s influence on shoppers and customers. The Meta-owned company is among the world’s far-reaching social...
Retailers would be lost without great manufacturers and suppliers. Your customers want quality products, at good prices. And it’s...
If you’re an omnichannel retailer (one who sells both online and in stores), you’ve likely put some thought into the strategy behind...
If you’re selling your business’s merchandise online, you’re likely no stranger to fraud and how detrimental it can be to your...
What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...
If you’re a business owner on social media, it’s pretty much a given that you’ve heard of influencer marketing. With the popularity...
With millions of ecommerce websites on the internet, it can be difficult for online retailers to stand out. An “About Us” page...
Are you tired of customers who try to return products they’ve clearly used or broken? Maybe you’re frustrated by shoppers who refuse...
As an ecommerce business owner, it can be difficult to take a vacation, especially when you’re the one and only employee. But this...
Email marketing is one of the essential tools for any online seller. It allows you to reach a wider audience, stay on top of mind with...
When you’re setting up an online store, one of the most important decisions you have to make is which payment gateway to use. Your...
If you’ve been researching different point of sale (POS) systems, chances are you’ve come across terms like merchant services,...
