Sales & Marketing

Every restaurant in town runs a special Valentine’s Day promotion—so what can you do to stand out? Lightspeed pulled the numbers...

🎧 Prefer to listen? Press play below:   Most retailers share the goal of driving more foot traffic and continuing to bring shoppers...

It’s getting to be that time of year. With the frenzy of Christmas, Hanukkah and Kwanzaa over, the calendar creeps towards the big...

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by...

Everyone’s a critic. This adage is especially resonant today as smartphones give diners the ability to publish their thoughts about...

  Life House doesn’t lack in secret sauce. Or better stated, its spaces have an abundance of local flavor. Be it Palm Springs or...

More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...

A blue sweater is never just a blue sweater. Whether you’re a fashion worshiper or your weekly rotation is whatever is the least...

🎧 Prefer to listen? Press play below:     The power of an attractive display cannot be underestimated. In French, window shopping...

In the age of social media, restaurant email marketing might seem old-fashioned, but it is still the best way to deliver targeted and...

Local marketing is all about being seen, heard and found by your ideal customers. Great products, a great location, and yes, even...

See that wine glass? Perfectly poured, right up to that almost undetectable horizontal line. We are choosing to see that wine glass...

The Fourth of July is generally slower than other holidays for the restaurant industry with many guests opting for backyard BBQs and...

For any retailer, increasing sales while elevating their customer experience is the top priority. But how can your sales associates...

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content.Authenticity is a word...

Ever since the pandemic drove millions of us outdoors to socialize and find new activities, golf has enjoyed a sustained, near-unprecedented...

The act of sharing your dining experience with your friends and followers is as much a part of eating out as the food itself. From...

In the not-so-distant past, if you had a business idea and wanted to make your product a household name, your best bet was to go through...

The adage “build it and they will come” may have been true centuries ago, when there was little competition in the retail space....

Consumers spend up to $5,400 a year on impulse purchases alone—imagine being able to capture a percentage of those sales. That’s...

These days, online marketing is all the rage. Whether promoting a business through social media sites or online ads, it seems like...