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Restaurant

Unique 4th of July Restaurant Specials and Promotion Ideas for 2022

Unique 4th of July Restaurant Specials and Promotion Ideas for 2022

The Fourth of July is generally slower than other holidays for the restaurant industry with many guests opting for backyard BBQs and swimming pools instead of dining out. However, there will still be those who are looking to dine in on your patio or pick up some food to add to their cookout. 

Here are a few tips for capturing those guests looking for some help with their July 4th plans, including: 

 

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4th of July restaurant statistics

With holidays like the 4th of July, which falls on a different day of the week each year, sometimes the biggest day for revenue isn’t the actual holiday itself.

This year the fourth falls on a Monday and while most people will have that day off, Lightspeed data shows that on three-day weekend holidays, restaurants tend to see their highest sales on the Sunday of that weekend. This is likely due to the fact that people will want a day to recover from the festivities before returning to work on Tuesday. 

However, everyone is different. So, to capture the most possible revenue, offer your 4th of July specials and promos all weekend long, but prepare for Sunday to be your biggest day by scheduling extra staff and ensuring you have enough inventory.

 

Creative 4th of July restaurant promotions

Deliver a party with the meal

This year, let your guests bring the party home when they order takeout or delivery by offering an add-on box with everything they’ll need for a backyard bash. Think American flag paper plates and napkins, party hats, streamers, balloons and some sparklers (just make sure you check fireworks laws in your area!).

Start a 4th of July hot dog eating contest

Fourth of July isn’t just for fireworks; it’s also famous for barbecues and good food. That’s why bold restaurants hold annual 4th of July hot dog eating contests, like Nathan’s Hotdogs on Coney Island, whose televised hot dog-eating contest attracts about 40,000 viewers each year. 

This year you can host your own scaled-down version of the contest in your restaurant to attract more guests or, if your restaurant has a good number of TVs, advertise your place as the go-to watch party for the Nathan’s event. 

Have a 4th of July promotion that pampers

Consider partnering with other businesses on a 4th of July-themed collaboration to spark sales. You could partner with a brewery on an Independence Day themed brew exclusive to your restaurant or team up with a salon or spa to offer some at-home pampering products for guests to enjoy over the long weekend with cocktails delivered from your restaurant. 

Your competitors will all be trying out new 4th of July menu ideas, so adding another element will help set you apart from the competition. Holiday urgency and exclusivity will bring customers in to celebrate with you.

Make the most of your view

If your restaurant offers any type of view watching the fireworks, capitalize on your prime location by upping the ante on your celebration. Check with your town or city to confirm that the fireworks will be visible from your location this year and find out what time the show is set to begin. Then, you can offer VIP reservations with a view of the show during that time.

Do something for the anti-fireworks crowd

Not everybody is up for the crowds and loud bangs that come with 4th of July fireworks, so consider an anti-fireworks party where anybody wearing red, white and blue gets free admission or a free drink. Not into a dress code? Consider offering specials on red, white and blue Jell-O shots or specialty themed cocktails.

 

Specialty 4th of July restaurant specials

If you don’t run a full service restaurant, the ideas above may not work for you but don’t worry—we’ve got you covered. Here are some 4th of July specials for quick service and catering businesses.

  • Coffee shop 4th of July promotions. Create a unique coffee drink for one day only. Make it something special like a play on the Americano or, if you have the equipment, a frozen strawberry blueberry lemonade. In any case, give passersby a reason to buy a coffee from you and leave with a thoughtful impression of your business.
  • Catering 4th of July promotions. Even if you have no intention of ever being a catering company, try to make an exception just on this one day of the year. Not everybody likes to cook, but almost everybody needs to bring something to their 4th of July barbecues. Offering tasty take-out trays that feed 20-30 people is a great idea. Ribs, chicken wings and salads are all must-haves for the holiday.
  • Deli 4th of July promotions. An easy 4th of July menu idea for delis is finger sandwiches. You may already offer them, but it’s important to get it on your customers’ radars ahead of time. When your customers come in, make sure you have special 4th of July menus for them to bring home and reference. Buy some American flags toothpicks in bulk to add flair to your sandwiches. Try creating a tray beforehand and taking a photo for the flyer so that people can be inspired.
  • Bakery 4th of July promotions. Everybody needs something to bring to their 4th of July party, but when it comes to pastries and cakes, not everybody knows where to go. Create a unique 4th of July dessert like red, white and blue cupcakes or a white icing cake topped with strawberries and blueberries. Whatever you create, make sure you promote it to your followers. 

 

Advertising your restaurant for the 4th of July

Whatever you decide to do for 4th of July, make sure you get the word out. With all these once-a-year offers and red, white and blue promotions, that means making the most of photos and social media. 

Here are some ideas to get you started:

  • Post a photo of a demo batch of your upcoming special on your Twitter, Instagram, Facebook and beyond.
  • Add holiday-themed recipes and pictures of your restaurant to your Pinterest page.
  • Send an email newsletter to your mailing list inviting subscribers to celebrate with you.
  • Use restaurant reservation websites to promote holiday-themed specials.
  • Online advertisements can be placed on Facebook or on Google. These can help target local web users who may be unfamiliar with your business currently.

And, if you’re hosting a 4th of July event, make sure to take lots of pictures to use in promoting real-time—people will tag themselves in your Facebook albums—and in promotions for next year’s event.

 

Stay on top of holiday operations

Looking for a technology partner to help you manage and streamline your operations through the day-to-day and beyond? Get in touch with one of our experts to see how Lightspeed can help.

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