Francesca Nicasio

If you’re reading this retailer’s guide to Google Ads, you should know that the platform holds 86%1 of the global market share...

Advertising through Facebook is a fantastic way to reach new customers and re-engage existing customers. Facebook ads are easy to set...

Optimal pricing and markups are vital for any retailer who wants to have a healthy bottom line. This is particularly true when you’re...

What makes your business different from others like it? That’s the question a unique selling proposition (USP) answers. While it’s...

Inflation continues to be a widespread concern for businesses and consumers alike. According to an October 2022 survey by Deloitte,...

What’s the future of retail? How will consumer behaviors change in 2023? What should merchants do to stay ahead?These are all important...

Retail stores come in all shapes and sizes, but if there’s one thing every shop needs, it’s a solid point of sale (POS) system. The...

Sales per square foot is one of the best financial metrics you can use for gauging the performance of your brick-and-mortar stores....

Are you equipped to handle retail theft and robberies?Whether you answered yes or no to that question, keep reading. Robbers and thieves...

So, you’ve successfully launched your retail business, and you’ve gotten to a place where your company is stable and (hopefully)...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

It may not be the sexiest part of your store, and it doesn’t get a lot of customer eyeballs, but your stockroom is still a critical...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

As a retailer, doing physical counts of inventory probably isn’t on your list of favorite things to do. A tedious task, taking count...

As a retailer, you know better than anyone else that time is practically money. If you waste time with inefficient processes, you’re...

As a retailer, your point of sale (POS) system is arguably the most important tool that you have. Your POS system makes ringing up...

Perhaps the most important part of retail is the moment of the transaction—when money transfers from the customer to the cashier....

Here’s something to think about: success isn’t necessarily a result of one bold step or huge event. Success is a product of small...

If you’re reading this, then you’re likely: not meeting your retail sales targets; or meeting your targets but want to find ways...

It’s always important to optimize your store for a better experience and more conversions. Staying stagnant is the quickest way to...