Sales & Marketing

The busiest time of the year for retailers is almost here—Black Friday and Cyber Monday (BFCM) are only a couple of weeks away. The...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

TikTok is a social media app that allows users to create and share short videos with others on the app. Since the platform has been...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

Facebook has over 2.9 billion monthly active users, making it one of the most popular social media platforms in the world. With such...

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers...

If you’re a quick-service restaurant leader who wants to focus on what you do best—serving up some fantastic fast food—then your...

Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It...

Marketing your business is a critical part of operating a store. Advertising helps you attract new customers and keep them coming back...

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram,...

With 1 billion monthly active users, TikTok is in the palms of the hands of an eighth of the world’s population. While the social...

If you’re reading this, then you’re likely: not meeting your retail sales targets; or meeting your targets but want to find ways...

It’s always important to optimize your store for a better experience and more conversions. Staying stagnant is the quickest way to...

For any retailer, increasing sales while elevating their customer experience is the top priority. But how can your sales associates...

Back to school season is one of the most important sales events of the year for retailers. It’s one of the largest drivers of retail...

With limits on table service dining in 2020, restaurants of all sizes faced pressure to strengthen off-premise sales, which in turn...

The Fourth of July is generally slower than other holidays for the restaurant industry with many guests opting for backyard BBQs and...

There was a time when golf clubs would have to go out of their way to attract new members. Recently, the opposite has been true: many...

If you’re working in retail marketing, it’s very easy to get swept up in a sea of omnichannel beacons, experiential stores and...

Subscriptions are no longer just for newspapers and magazines. From beauty product samples and replacement razor cartridges, to meal...

Promotions are almost always part of a retailer’s sales and marketing mix, and for good reason — they can drive sales and help...