Geoff Parent

Golf is a test of skill and strategy. However, it’s also the perfect arena for conversation and sociability, whether on the green,...

Your golf course newsletter is a critical component of your course’s digital marketing strategy, delivering news, announcements and...

With 2024 in the books, recreational golf remains on the upswing. While the unprecedented growth seen during the pandemic has slowed,...

The recreational golf industry is well and truly out of the rough. According to the National Golf Federation’s 2024 Graffis Report,...

Is your golf course marketing strategy getting stale and not keeping up with trends? Are you finding it hard to get one off the ground?...

With golfers increasingly turning to digital channels to discover golf courses, engage with brands and seek out great booking experiences,...

As an unparalleled technology partner for forward-thinking golf businesses, Lightspeed is celebrating Gamechangers in the golf industry....

With golf’s post-pandemic popularity still surging, course operators and golf’s governing bodies walk a tightrope between recreation...

The game of golf is entering into an exciting new phase. With participation still on the rise since the pandemic, a dynamic new cohort...

It’s finally here: April through September is the season for golf major championships. This concentrated window of time is when the...

For a golf manager, golf facility management is like on-course management. In both instances, you must execute against a daunting array...

For many golf enthusiasts, green grass golf is as good as it gets: the setting, the immersion, the unique challenges, the unpredictability....

2023 was yet another “prove it” year for the golf industry. Following a notable surge in golf participation during the pandemic,...

54 holes, three distinct course layouts, numerous accolades, one exciting path ahead: TPC Toronto at Osprey Valley is already one of...

The game of golf is entering into an exciting new phase. With participation still on the rise since the pandemic, a dynamic new cohort...

This International Women’s Day, Lightspeed is proud to celebrate women in the golf industry. Given that golf is still largely seen...

Where the airline and hotel industries have pioneered, the golf industry is slowly going. Dynamic pricing is one of the new keys to...

The past three years have been a period of significant disruption and change in the golf industry. That said, they have also been a...

A great golf course experience is not only about the golf. It’s certainly crucial, but a great customer experience comes down how...