Everyone knows keyword research is important for search engine optimization (SEO), especially if you’re a digital retailer. It’s...

Everyone knows the importance of good product photos on your website, but when it comes to finalizing a sale and getting customers...

We hear the term “content marketing” gets thrown around a lot these days, but a lot of people are confused about what it means....

It’s no surprise that podcasts are growing in popularity. They’re the perfect medium for consuming content on-the-go. In fact,...

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content. Authenticity is a...

Repeat customers are good for business. Repeat returners? Not so much. While returns are a natural part of the retail business, some...

With over 2 billion monthly active users, Facebook is the reigning champ when it comes to social media networks.  68% of Facebook’s...

Lightspeed leads the point of sale industry with unparalleled inventory management control. From tracking stock transfers and vendor...

Over 54% of US consumers start their product searches on Amazon. The potential to get your products in front of relevant audiences...

This week we will release a new and improved version of Lightspeed eCom’s back office Customer Pages. Our goal was to make the interface...

Social media is an important tool for spreading brand awareness, engaging with existing customers, and creating brand loyalty. It’s...

Discounts are great for attracting new customers and increasing the cart value of existing customers. A great discount might convince...