Alix Fraser

You’re already operating multiple locations, or they’re in your business plan for the future—you know how valuable it is to have...

As more businesses around the world open their doors—and as more shoppers venture back into brick and mortar stores—there’s one...

eCommerce is booming. Online sales grew over 32% in the US alone in 2020. While lockdowns kept customers and retailers apart physically,...

Returns are often seen as the bane of a retailer’s business. The lost sales can seem expensive to allow, and it’s tempting to limit...

How can you offer customers one-on-one service? How can you convince them that coming in store is a worthwhile trip, with experiences...

Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...

How do you make decisions for your business? Do you rely on gut instinct? Traditional knowledge? How do you measure success? How about...

2020 was an unpredictable year, full of challenges and opportunities. Now that we’re in 2021, it’s time to take a look back and...

There’s no way around it: 2020 was a challenging year. But amongst the challenges there were also opportunities. COVID-19 and governmental...

The way people think about retail is changing, and it’s no longer just about having the best products. It’s about eye-catching...

How do you engage, educate and sell to customers?Beyond traditional and multichannel retail approaches, omnichannel retail puts the...

Supporting Pride is part of our culture here at Lightspeed. Our CEO, Dax Dasilva, is openly gay and founded this company in Montreal’s...

Sustainable retail business practices are likely to resonate with your current and potential customers. Gen Z and Millennials, in particular,...

As you reopen your business to the public, you need to be smart about how you balance your bottom line with the health and safety of...

In-store pickup is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been embracing...

Meal delivery has exploded in popularity. Close to $200 billion USD is spent on delivery and takeout each year—even prior to COVID-19,...

As states and provinces get ready to reopen, retailers must walk the careful balance of opening to the public while keeping everyone...

Ecommerce accounted for 16% of total retail sales in the United States in 2019, and online shopping is only set to grow in 2020 and...

In late March, Ontario ordered the closure of all non-essential workplaces to help slow the spread of COVID-19 and flatten the curve...

Fashion and apparel is one of the largest and most innovative industries in the world. Many of the retail concepts that we experience...

So you’re at the stage where you’re contacting a payment service providers and collecting quotes—you’re getting information...