Sales & Marketing

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

While having top-notch visual merchandising and eye-catching window displays attracts potential customers to your store in the first...

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

As a business owner, you know the importance of using social media to promote your products or services. Instagram is the perfect place...

If you’re a quick-service restaurant leader who wants to focus on what you do best—serving up some fantastic fast food—then your...

Marketing your business is a critical part of operating a store. Advertising helps you attract new customers and keep them coming back...

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram,...

With 1 billion monthly active users, TikTok is in the palms of the hands of an eighth of the world’s population. While the social...

If you’re reading this, then you’re likely: not meeting your retail sales targets; or meeting your targets but want to find ways...

It’s always important to optimize your store for a better experience and more conversions. Staying stagnant is the quickest way to...

Back to school season is one of the most important sales events of the year for retailers. It’s one of the largest drivers of retail...

With limits on table service dining in 2020, restaurants of all sizes faced pressure to strengthen off-premise sales, which in turn...

There was a time when golf clubs would have to go out of their way to attract new members. Recently, the opposite has been true: many...

Promotions are almost always part of a retailer’s sales and marketing mix, and for good reason — they can drive sales and help...

With almost 3 billion active monthly users, nearly 38% of the world’s population and 62% of internet users can be found on Facebook....

People either love or hate Instagram stories. But no matter what your feelings are about them, IG stories can be an indispensable tool...

Ad targeting helps you find customers—or, more accurately, it helps customers find you.Targeted ads are effective ways to use your...

As a retailer, you know just how important good reviews are. From feedback on social media to reviews on your site, good ratings help...

Over the past decade, social media has become an integral part of our digital lives. Brands have used that to their advantage—leveraging...

Golfers are more savvy than ever. They score swing tips on social media, discounted greens fees on online booking sites and second-hand...

If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of...