Email marketing is one of the most effective direct marketing channels and can stimulate significant growth — if you know what you’re...
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eCommerce
High email open rates aren’t valuable if you’re not truly engaging with your audience. A marketing email’s main goal is to boost...
When you’re shopping in a brick and mortar store, you can interact with products. You can touch, see and inspect them. When you...
The foundation of any business is good organization, whether it’s your staff, store layout, or backend solution. For most eCommerce...
Last month at our European networking event, Connect, Lightspeed officially announced our brand new theme store. Beyond the obvious...
Finding new ways to make your eCommerce store stand out from your competition is a daily struggle. Seeing as customer support plays...
Finance & Operations
We’ve all been there. Imagine it’s raining outside and you forgot your umbrella at home. You stop by a kiosk to buy a cheap $5...
Over $465 billion is spent during the holidays. But if you want to get a nice slice of that pie, you need to develop a marketing campaign...
In an effort to “stay with the times”, brick-and-mortar retailers are rushing to set up online stores. If this sounds like you,...
Search engine optimization (SEO) and social media marketing (SMM) may seem like distant terms to a layman. One term talks about...
Our partner, Crivex, has been designing themes and apps for Lightspeed eCommerce since 2014. Their newest theme on the block is the...
Management & Operations
By understanding products in your warehouse you can ensure adequate inventory, as well as optimize strategies to sell more and more...
What do you need to do to grow your audience?You might invest in Google and Facebook ads with the hopes that they will attract people....
Do you know how much money your inventory is making for your shop? To answer that question, you’re going to need to crunch some numbers....
At Lightspeed, as we continuously work toward improving our products, some questions always remain top of mind. What should we focus...
Sales & Marketing
As you likely know by now, having an eCommerce website is not just a “nice to have” for brick-and-mortar retailers – it has become...
Cryptojacking is fast becoming the favoured cash cow of online criminals. Bad actors can generate huge sums by infecting eCommerce...
Staying ahead of the competition can be difficult in today’s online world. Search Engine Optimization (SEO) continues to play a pivotal...
As one of the oldest Lightspeed partners, Dyvelopment is a real pioneer in Lightspeed themes and apps. All this expertise and the latest...
Back to school shopping for both college and K-12 students is in full swing. This year, combined spending for K-12, college and...
Nowadays, the majority of consumers research and shop for products and services online. With the trend moving towards increasingly...