Why Use Them Anyway? Social media contests are a great way for golf facilities to increase engagement, followers and brand loyalty....
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Sales & Marketing
Sales tips, selling techniques, merchandising, advertising, marketing, etc.
You wouldn’t tee off without knowing the layout of the hole, so why do so many golf managers still use social media without proper...
Event planning is no easy task. If you aren’t organized, the sheer number of moving parts can make you go mad. Overall, tournament...
According to data provided by Instagram, 50% of users follow a business on Instagram, and 60% of them say they’ve learned of a...
Word-of-Mouth is by far the most influential marketing channel. People value referrals from their friends and family much more than...
By now, it’s pretty obvious that golf courses need to have a Facebook page. However, many business owners don’t see the real power...
Who Are Snowbirds? In case you are not familiar with the term “Snowbird”, they can be defined as individuals aged 50 years and...
It’s that time of the year again. The fairways are covered in snow, the water has turned to ice, and the trees are bare. But that...
Deciding on which in-store promotions you should run is often one of the first things you consider when you start planning your holiday...
You’ve really done it, you made the decision to get a mobile app for your golf course. The decision you’ve taken to bring your...
As we move into the fall months of the season, pro shop managers have a lot on their minds. There’s the inventory in the pro shop...
As you likely know by now, having an eCommerce website is not just a “nice to have” for brick-and-mortar retailers – it has become...
The clubhouse restaurant is an extremely important revenue driver at any golf course, especially because you don’t have to be a...
Critics of the golf industry often focus solely on broad issues that only identify problem demographics. They complain that marketing...
Content is an underrated and yet crucial part of any eCommerce website. If you’re going to create content, it’s important that...
Despite all the advancements golf has made over the years, it’s still largely seen as a male-centric sport. With on-course participation...
Okay fine, maybe don’t forget them. Still, there’s a serious problem in the golf industry right now and no one is talking about...
At Lightspeed, we believe it’s possible for golf operators to have a good relationship with online distribution. When golf operators...
Email marketing has become a staple in the golf industry. Nearly every golf course we come across makes use of it in some way or another....
There are a wide variety of marketing channels that golf courses use to promote tee times, promotions, and events. Perhaps one of...
I recently published a blog post that caused a bit of a stir amongst the golf community. The post was entitled “16 Things Millennials...
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