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About the Author
Alix Fraser
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
More from this author
Alix Fraser is a Product Content Specialist at Lightspeed. Alix delights in finding ways to deliver actionable insights to retailers and restaurateurs. When not cooking up data-driven blogs with valuable tricks and tips, Alix is on the hunt for new ways Lightspeed can help entrepreneurs bring their cities to life.
Golden Grocer is a Black-owned independent health food store supplying its customers in St Louis, Missouri, with natural foods, herbs,...
- by Alix Fraser
Retail looks a bit different in 2021; it’s more omnichannel than ever, with changing customer behavior and needs driving innovation;...
- by Alix Fraser
Whether your store is open or you’re primarily conducting business through your webstore, nurturing your local community or expanding...
- by Alix Fraser
2020 was an unpredictable year, full of challenges and opportunities. Now that we’re in 2021, it’s time to take a look back and...
- by Alix Fraser
There’s no way around it: 2020 was a challenging year. But amongst the challenges there were also opportunities. COVID-19 and governmental...
- by Alix Fraser
The way people think about retail is changing, and it’s no longer just about having the best products. It’s about eye-catching...
- by Alix Fraser
As a retailer, your inventory is the heart of your business. When your stock is stagnant, business is stagnant—but when you’re...
- by Alix Fraser
Inventory shrinkage is the bane of retailers everywhere. Even a moderate amount of shrinkage can have a big impact on your business,...
- by Alix Fraser
How do you engage, educate and sell to customers?Beyond traditional and multichannel retail approaches, omnichannel retail puts the...
- by Alix Fraser
Having too much stock on hand is a financial burden on your retail business. Slow sales means less ability to cycle in newer inventory...
- by Alix Fraser
Payment processing is a key component of any retail business. If you’re here, you’re probably getting ready to open your own business,...
- by Alix Fraser
Supporting Pride is part of our culture here at Lightspeed. Our CEO, Dax Dasilva, is openly gay and founded this company in Montreal’s...
- by Alix Fraser
Customer behavior is always changing, and smart retailers are adapting with it. From offering curbside pickup to optimizing how they...
- by Alix Fraser
Sustainable retail business practices are likely to resonate with your current and potential customers. Gen Z and Millennials, in particular,...
- by Alix Fraser
Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...
- by Alix Fraser
As you reopen your business to the public, you need to be smart about how you balance your bottom line with the health and safety of...
- by Alix Fraser
In-store pickup is concept that’s been a long time coming in the retail world. As long as brick-and-mortar businesses have been embracing...
- by Alix Fraser
Meal delivery has exploded in popularity. Close to $200 billion USD is spent on delivery and takeout each year—even prior to COVID-19,...
- by Alix Fraser
As states and provinces get ready to reopen, retailers must walk the careful balance of opening to the public while keeping everyone...
- by Alix Fraser
Imagine: you’re browsing Instagram. You see that a spice and kitchen supply brand you follow has posted a new story. Curious, you...
- by Alix Fraser
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