Alix Fraser

Social media marketing is crucial for retailers. Your customers are on social media every day—if you’re not posting, you’re missing...

Being a pro retailer means more than knowing how to sell the right products to the right customers. You need to be an expert in inventory...

Ah, organization. Whether you love to check boxes and make lists or organizing things is the bane of your existence, one thing is...

How do you make decisions for your business? Do you rely on gut instinct? Traditional knowledge? How do you measure success? How about...

This International Women’s Day, Lightspeed is proud to be celebrating women in business. Women-led enterprises help drive the economy,...

Golden Grocer is a Black-owned independent health food store supplying its customers in St Louis, Missouri, with natural foods, herbs,...

Retail looks a bit different in 2021; it’s more omnichannel than ever, with changing customer behavior and needs driving innovation;...

Whether your store is open or you’re primarily conducting business through your webstore, nurturing your local community or expanding...

2020 was an unpredictable year, full of challenges and opportunities. Now that we’re in 2021, it’s time to take a look back and...

There’s no way around it: 2020 was a challenging year. But amongst the challenges there were also opportunities. COVID-19 and governmental...

The way people think about retail is changing, and it’s no longer just about having the best products. It’s about eye-catching...

As a retailer, your inventory is the heart of your business. When your stock is stagnant, business is stagnant—but when you’re...

Inventory shrinkage is the bane of retailers everywhere. Even a moderate amount of shrinkage can have a big impact on your business,...

How do you engage, educate and sell to customers?Beyond traditional and multichannel retail approaches, omnichannel retail puts the...

Having too much stock on hand is a financial burden on your retail business. Slow sales means less ability to cycle in newer inventory...

At Lightspeed, we take our merchants’ changing needs to heart. To help hospitality businesses add new revenue streams without needing...

Payment processing is a key component of any retail business. If you’re here, you’re probably getting ready to open your own business,...

Supporting Pride is part of our culture here at Lightspeed. Our CEO, Dax Dasilva, is openly gay and founded this company in Montreal’s...

Customer behavior is always changing, and smart retailers are adapting with it. From offering curbside pickup to optimizing how they...

Sustainable retail business practices are likely to resonate with your current and potential customers. Gen Z and Millennials, in particular,...

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are...