7 tips for crafting an exceptional menu

7 tips for crafting an exceptional menu

Your menu. The one piece of advertising that your customers are certain to see, is essential to the success of your restaurant. A menu needs to be designed intelligently — as a key extension of your brand, it must reflect your restaurant’s personality, showcase your top dishes and excite your guests, all while helping you increase profits.

A bad menu can spell disaster for your establishment; more often than you might think, the menu is a major contributor to poor sales. Common mistakes of menu design:

  – Misalignment of your brand and menu
  – Print that is too small to read easily
  – Spelling errors
  – Too big in size to handle easily
  – No signature or specialty items
  – Listed meals that aren’t always available
  – Missing translations for non-local language words or phrases
  – Food that doesn’t look like the photo
  – Use of generic clip art

With this in mind, we’ve put together a list of 7 things to help you create the ultimate menu for your establishment…