The CBD market is booming, a vibrant and rapidly expanding landscape. But for many would-be consumers, the facts around CBD are a confusing frontier. New to CBD, many are unsure where to begin or, perhaps more critically, are concerned about product quality and safety.
In this growing industry, RESTART CBD & THC stands out. Their long-standing presence has built significant brand recognition, rooted in a core mission: educating consumers and providing exceptionally high-quality products.
“We’ve been in the space since day one,” saysCo-Founder Sydney Torabi, “so we’ve built strong recognition by helping people understand CBD’s potential—rather than just pitching them products.”
RESTART CBD & THC’s unwavering dedication to transparency and quality is paramount, and it’s a mission that requires a robust, reliable and integrated point-of-sale (POS) system.
Customers don’t know enough about CBD, but they want to learn
CBD from prohibition to widespread availability in the USA is relatively recent. While hemp, from which CBD derives, was a historically significant crop, its association with marijuana led to decades of federal prohibition. The passage of the 2018 Farm Bill triggered a pivotal shift, federally legalizing hemp by removing it from the Controlled Substances Act.
This landmark legislation opened the doors for the commercial CBD market to boom. Since federal legalization, CBD consumption has grown exponentially: a 2019 poll showed 14% of American adults using CBD and by 2022, 26% actively used it—a significant leap from just 6% in 2018.
Despite this rapid growth, consumers still largely lack significant knowledge. A 2021 survey revealed consumer knowledge about CBD as highly lacking, with 58% of Americans unable to differentiate CBD from THC-containing marijuana products. 36% tried CBD for the first time without understanding this key difference.
There’s clearly demand for reliable information. Successful CBD retailers must actively address this knowledge deficit by prioritizing consumer education and transparency. And that’s exactly what RESTART CBD & THC does.
RESTART CBD & THC’s mission: empowering their customers through education and unwavering quality
RESTART CBD & THC’s journey into natural medicine developed from a deeply personal experience. Co-founder Shayda Torabi discovered CBD after a serious car accident, finding hemp a natural complement to conventional therapies. Through trial and error, her family came to appreciate cannabis beyond its psychoactive stereotype.
Shayda’s mother formulated their first in-house oils in a home kitchen, prioritizing purity over flavor additives. Their nutrition expertise drove the decision to avoid unnecessary sweeteners or artificial ingredients; the goal was high quality CBD that focused on CBD first, and potential flavors second.
This emotional connection underpins their approach to business and their commitment to their customers. They educate their customers through various platforms, including their Instagram account (@restartcbd), where they share valuable information. They also boast a large YouTube following, offering numerous educational videos to help consumers make informed decisions about CBD.
By separating fact from marketing hype, they help customers identify genuine, third-party tested products. They’ve built a loyal customer base who can trust their products and their employees to recommend what’s right for them.
To serve customers that closely, you need a reliable POS
RESTART CBD & THC’s unwavering focus on customer experience and product quality demands that their team be focused on engaging with customers, not on wrestling with clunky technology. Behind the scenes, delivering educational programming and maintaining quality requires tight operational control—a significant challenge for cannabis and hemp retailers, who are often locked out of integrated payments and denied by POS providers for their high risk business.
RESTART CBD & THC has first hand experience with POS systems that failed to seamlessly connect payments, point-of-sale, ecommerce and in-store operations. These struggles, particularly with inventory management, led to constant disruption and wasted time.
To make matters worse, their previous POS provider pulled support for CBD businesses right before Black Friday, leaving them in a bind.
“We were in a swirl of just trying to find solutions and ultimately just feeling really defeated,” says Sydney. The constant need to learn new systems, retrain staff and rewrite standard operating procedures was a drain on resources and morale, pulling valuable focus away from their core mission.
That’s where Lightspeed comes in
Lightspeed’s robust and integrated platform provided the stability and reliability RESTART CBD & THC desperately needed. This newfound operational efficiency means they get:
- Accurate inventory management: Lightspeed allows RESTART CBD & THC to confidently track their extensive product range and manage sales across all channels, preventing stockouts and ensuring customer satisfaction
- Streamlined ecommerce: integrating online and in-store operations, Lightspeed ensures a seamless customer experience, whether they’re shopping online or in one of RESTART CBD & THC’s physical locations
- Transparent reporting: detailed sales dashboards help the team monitor which formulations resonate most, which price points need adjustment, and how to time promotional offers.
- Better vendor management: storing vendor contact details, purchase costs and discount histories in one unified system saves hours of manual reconciliation and reduces errors—time that can instead fuel product research, staff training and community events.
- Integrated payments: many POS systems and payment providers won’t serve CBD businesses—and when they do, payments tend to be disconnected. Lightspeed is different. Integrated payments in the POS save them time on reconciliation.
And this means at the end of the day, the team’s focus can be on educating customers about CBD and their unique, high-quality products. RESTART CBD & THC can count on a stable platform to grow their business, taking them from surviving to thriving.
A model for a maturing market
As the regulatory landscape evolves—from the 2018 Farm Bill to potential FDA frameworks—education and quality will remain the twin pillars that safeguard both consumers and brands. RESTART CBD & THC’s journey illustrates why these pillars matter: shoppers arrive with high hopes and low confidence, and only deep, transparent engagement can turn curiosity into enduring trust.
For retailers considering their own CBD offerings, the lessons are clear. Prioritize staff training so your team can answer technical questions with authority. Institute stringent product vetting standards—insist on organic hemp, clear COAs and unambiguous labeling. And crucially, invest in a retail system that combines inventory automation, cost controls and customer relationship tools—like Lightspeed.
Click here to learn more about how RESTART CBD & THC innovates with Lightspeed.
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