The following is a guest post from our mobile printer solution partner, Zebra Technologies.
As a retailer, you know how challenging it is to capture a customer’s attention in today’s omni-channel landscape. Shoppers are both informed and distracted by the latest technologies, and over the years, mobile tools and e-commerce have shifted the power in their favor. But with the emergence of Big Data, the very same technologies that threatened traditional brick and mortar retailers can now help you stand out from the rest.
But before you go investing in fancy new solutions, ask yourself the following questions: How are you collecting your customers’ data? Is it online or in-store, and how are you using it to better serve them? Do you have an analytics solutions in place to help you make better decisions for your business?
In this info graphic, we look at some of the data on customer engagement and analytics in the retail space. How can better data help you take your business to the next level?