Over the past four to five years, the retail industry has undergone major changes: retailers have learned that it’s six to seven times more costly to acquire a new customer than it is to retain an existing one. An important aspect of customer retention is communicating with and marketing to shoppers by offering personalized offers and rewards, at the shopper’s preferred touch points.
In this guide, we’ll cover the following topics:
- The customer service era
- Building customer loyalty through discounts
- AppCard & the future of small to medium-sized retailers
- & much more
Learn how Appcard & Lightspeed can cement your customer loyalty by downloading the full version of this guide.
Traditional Retail is Dead
In a marketplace where consumers want the ability to shop however they want, whenever they want, wherever they are,...
The Ultimate Apparel Store Guide
From managing always-evolving inventory to making personal connections during sales, your apparel store needs tools...
The Ultimate Sporting Goods Store Guide
Whether you're specialized in a single sport or your equipment keeps people active the whole year through, you need a...
The Ultimate Bike Store Guide
1 out of 2 bike stores in the United States use Lightspeed, because we just get bike stores. We've developed the best...
The Ultimate Jewelry Store Guide
You're a jewelry retailer, and you take your customer experience seriously. You need the best tools to serve your...