POS system with loyalty program

Turn every shopper into a loyal customer with Lightspeed Retail

You work hard to acquire new customers. Lightspeed's POS system and loyalty program helps you establish repeat business partners and build long-term relationships.

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Features of Lightspeed Loyalty program

Built-in loyalty program

Get a pos system with a loyalty program right out of the box to keep shoppers coming back.

Retailer and customer-friendly

Gaining points is automatic, so customers are effortlessly rewarded when they shop.

Valuable customer insights

Track customer spending habits and the results of your promotional efforts all from one dashboard.

Omnichannel loyalty tools

Reward customers whether they're shopping in-store or online.

Completely digital

Say goodbye to physical cards—Lightspeed lets you track points and rewards from your POS with loyalty program.

Advanced features available

Get advanced loyalty and marketing automation with Lightspeed Advanced Marketing.

Create a rewarding shopping experience with our customer loyalty software.

Show customers how much you value them by offering exclusive perks and rewards through your retail POS software. Keep the customers you already have and give new shoppers a compelling reason to choose your store over the competition. By leveraging your retail POS software, you can easily track customer purchases, tailor rewards to their preferences and create personalized offers that resonate.

  • Effortlessly enroll customers into your loyalty program right at the point of sale
  • Customize loyalty pointson specific products to drive sales
  • Offer convenience by tracking points digitally—no punch cards required
  • Run double or triple-point events to encourage people to buy
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Run a retail customer loyalty program with VIP tiers.

Treat loyal customers like VIP with a tiered reward program. The more they spend, the more they earn, incentivizing them to come back again and again.

Add as many tiers as you want—there’s no limit to how many tiers you can have.

Keep in touch and stay top of mind.

Whether you're notifying customers about upcoming promotions or just want to stay in touch with your loyal patrons, Lightspeed gives you the tools you need to connect with shoppers.

  • Send timely messages and promotions via email and SMS
  • With Lightspeed Advanced Marketing, segmenting customers is a breeze
  • Create automatic email flows based on customer behavior
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Elevate your loyalty initiatives

Need more sophisticated loyalty tools? Lightspeed Advanced Marketing has everything you need to level up your rewards program.

  • Set membership tiers to encourage customers to unlock even more perks
  • Auto-segment your customers based on their purchasing habits
  • Make customers feel extra special with birthday perks just for them
  • Offer personalized rewards and recommendations
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Use our POS loyalty program to get to know your customers better.

Easily collect the data you need to personalize your customers' shopping experiences and use our customer loyalty reward program to keep them coming back.

  • Stay on top of their contact details so you can keep in touch and stay top of mind
  • Gain insights into shoppers' purchasing habits and spending patterns
  • Put all that info to good use with robust customer comms and personalization tools
  • Generate POS reports on your top spenders, new customers and dormant shoppers

Without the Lightspeed platform enabling [data collection] for us, none of the customer engagement and education that we've been able to accomplish through email marketing over the past six months would have been possible. The email marketing and the engagement has improved customer retention and has helped us grow revenue and stores.

Wilfredo Rodriguez, CFO, Sunmed, Your CBD Store

Get the kind of support you've always wanted.

We'll go the extra mile because the best things in life are supposed to be free.

  • One-on-one onboarding session. For free, of course.
  • Webinars, demos and videos. Again, all totally free.
  • Unlimited 24/7 support. Always free — but you knew that

Your customer loyalty toolbox.

Tune up your loyalty program and connect with customers with our free guides.

Best Practice Tips for Retail Loyalty Programs

Drive repeat business by connecting with customers

How to Create a Successful Loyalty Rewards Program in Retail

3 Omnichannel Retail Loyalty Programs To Impress Customers

Let us do the work.

We’ll show you around, sign you up, and pick the right plan for you.

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Frequently Asked Questions

Frequently asked questions about retail loyalty programs

What is a loyalty program in retail?

A loyalty program in retail is a structured marketing strategy designed to encourage customers to continue shopping at a particular store.


By offering rewards such as points, discounts or exclusive offers, retailers incentivize repeat purchases and build stronger customer relationships. Loyalty programs are typically integrated into the store's POS (Point of Sale) system, allowing customers to easily earn and redeem rewards based on their purchases.

How does a loyalty program encourage sales?

A loyalty program encourages sales by incentivizing repeat purchases and enhancing customer engagement.


This sense of reward motivates them to buy more frequently and in higher quantities, as they aim to accumulate points or reach the next reward tier.


Additionally, loyalty programs like Lightspeed Advanced Marketing can provide personalized offers based on purchase history, which can encourage customers to try new products or spend more to unlock exclusive perks.

Do loyalty programs help retain customers?

Yes, loyalty programs significantly help retain customers by creating a sense of value and fostering long-term relationships. A POS system with a loyalty program enables retailers to track customer purchases, offer personalized rewards and keep customers engaged with tailored offers and promotions. By using a retail customer loyalty program, businesses can reward customers for their continued patronage, which increases customer satisfaction and reduces the likelihood of them switching to competitors.


When customers feel like they are part of a special group that receives unique benefits, it incentivizes them to remain loyal to a brand. This connection, combined with tangible rewards, strengthens customer retention and encourages repeat purchases.


A POS system with a customer loyalty program also allows for the collection and analysis of customer data, enabling retailers to understand customer preferences and shopping behaviors better. This information can be used to create more targeted marketing campaigns, ensuring that customers receive offers that are relevant to their interests. Over time, this personalized approach builds trust and reinforces the customer's decision to continue shopping with the same retailer.

Can my customers collect points with their credit card?

Yes, your customers can collect points using their credit cards, no membership card required, allowing customers to earn points on their purchases automatically when they pay. They can simply shop as usual, and the points will be credited to their account.

Do I need additional hardware to run Lightspeed Advanced Marketing?

No, you do not need additional hardware to run Lightspeed Advanced Marketing beyond what is already required for your POS system. Lightspeed Advanced Marketing is designed to integrate seamlessly with your existing Lightspeed POS hardware, allowing you to implement and manage marketing campaigns, customer outreach and loyalty programs directly from your setup.

Do you offer a non-integrated version as well?

Lightspeed’s POS system and add-ons are designed to work as a comprehensive, integrated solution that combines your POS, inventory management and customer loyalty programs. This integration ensures that all aspects of your retail operations are streamlined and work together seamlessly, providing a unified platform for managing your business. The integrated nature of Lightspeed’s offerings allows you to benefit from real-time data synchronization, improved efficiency and a better overall experience for both you and your customers.


This means we do not offer a non-integrated version of Lightspeed Advanced Marketing at this time.

I currently use a different loyalty program. If I switch, will I lose all my data?

If you switch to Lightspeed, you do not have to worry about losing all your loyalty program data.


Lightspeed Advanced Marketing allows you to import data, such as points totals, from your existing loyalty program through a CSV spreadsheet. This means that you can transfer important customer information and their accrued points seamlessly.

Will Lightspeed Advanced Marketing work with my current point of sale and/or existing loyalty software?

Lightspeed Advanced Marketing is designed to integrate seamlessly with the Lightspeed POS system, providing a unified platform that combines your POS operations with advanced marketing and loyalty program features.


While it may require transitioning from your current POS and loyalty software, this switch ensures that all aspects of your retail operations, including the loyalty program, are fully integrated and optimized. By using Lightspeed’s pos software with a loyalty program, you benefit from real-time data synchronization, streamlined processes and a more efficient way to manage your marketing and customer loyalty efforts.