The Montreal Alouettes score big with Lightspeed
For 23,000 Alouettes fans, game day at Percival Molson Stadium is a way of life. With stakes as high as these, the Alouettes knew the transactions at their merch stands needed to be seamless. By leveraging Lightspeed Retail, the stadium staff make it easy for every fan to grab their gear and cheer on one of Canada’s most revered football teams.
Lightspeed helps boost Alouettes transactions
Lightspeed's POS system empowers the Alouettes staff across nine stands to sync stock instantly and miss fewer sales. Fans can now buy gear more easily and wear their team pride on their sleeves.
Increased average amount spent by a customer per visit
- 44%
Benefits of using Lightspeed
- 23,000 fans served more easily
- Attendees can now purchase merch at the game and online
- Alouettes staff can communicate more clearly between booths and sell more efficiently
Managing logistics and synchronizing stock across multiple stands
Operating nine merch stands means the margin for error on game day at the Percival Molson Stadium is razor thin. The kicker? The team only gets access to the venue 48 hours before the clock starts and must vacate only 24 hours after. Within that fleeting window, every detail must be flawless. Each of the pop-up booths carries distinct inventory, adding a layer of complexity for both fans and staff.
Before integrating Lightspeed, employees struggled to keep pace with the surge of eager fans. Miscommunication between stands led to missed sales and frustrated customers. The goal was simple yet critical: streamline operations, ensure every fan could easily find their desired gear and ultimately, transform a time-crunched challenge into a seamless experience.
Streamlining game day at Percival Molson Stadium
When the stakes are this high, you need more than just a Hail Mary to get by; you need tech that won’t let you down in the eleventh hour.
To elevate the fan experience, the Alouettes sought a system that would make it easier for attendees to snag new swag. After rolling out Lightspeed’s POS system, the Als operations team saw an increase of 44% in ticket size, reflecting a boost in the average amount spent by a customer per visit. Plus, with the launch of Lightspeed eCom, game day excitement extends beyond the stadium; Als fans can now buy team merch and sport their favorite player’s name at the next match up in downtown Montreal or at any stadium across Canada.
Business Type
Sporting goods
Products used
Lightspeed Retail
Lightspeed eCom
Location
Montreal, Canada
See how Lightspeed helps the Alouettes grow their ticket size
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