Find news


Lightspeed and Myrtle Beach Area Golf Course Owners Association Form Strategic Partnership to Elevate Golf Experiences

Lightspeed Commerce Inc., the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, today announced a new strategic partnership with the Myrtle Beach Area Golf Course Owners Association (MBAGCOA), who represents over 70 premium golf courses in Myrtle Beach, which is renowned as one of the world’s most popular golf destinations.  

Through this partnership, Lightspeed will serve as a strategic solutions partner of the MBAGCOA, providing industry-leading retail and restaurant solutions seamlessly integrated with Omni Golf’s tee sheet technology. This integration empowers golf facilities within the MBAGCOA network to personalize their operations, creating unforgettable experiences for golfers.

“Lightspeed has invested almost a decade in understanding the Myrtle Beach market,” explained Matt Welliver, Director of Business Strategy for Lightspeed Golf. “Our software’s capabilities and depth of integration not only enhance operational efficiency but also ensure that the customer experience is tailored to their needs and preferences.” 

Since 1978, the MBAGCOA has acted as the operational focal point to help standardize policies, develop programs, and coordinate projects for Grand Strand golf course owners. The association represents over 70 golf courses.

This partnership coincides with the commencement of the golf season in Myrtle Beach and the highly anticipated Myrtle Beach Classic tournament from May 9-12, 2024, the first-ever PGA Tour event in Myrtle Beach’s history.

“Lightspeed offers an enhanced experience for our golf course operators, with technology that can support the region’s next phase of growth,” stated Tracy Conner, Executive Director of MBAGCOA. “We chose Lightspeed not just for their exceptional software but equally for the remarkable team behind it. Their dedication and expertise were paramount in ensuring an unparalleled level of service.” 

This partnership reaffirms Lightspeed Golf’s commitment to providing golf industry leaders with world-class technology solutions, enabling these businesses to deliver top-notch services and drive growth. With Lightspeed Golf, operators can sell effectively in the pro shop and online using a retail POS and ecommerce platform, elevate their food and beverage offering, and integrate with best-in-class tools via a cloud-based, open API.

To read the press release, click here.


More of this