Lightspeed Commerce Inc., the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, today announced the launch of an expanded partnership with Klaviyo, the autonomous B2C CRM. The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail, giving merchants a seamless and data-driven way to build stronger customer relationships and help increase lifetime value.
By connecting Klaviyo to Lightspeed Retail, Lightspeed enables merchants to automate personalized customer communications without manual data work or fragmented tools. The integration syncs customer, sales, and product data in real time so merchants can easily launch lifecycle flows such as welcome, post-purchase, and re-engage campaigns, as well as targeted omnichannel outreach.
“With this partnership, merchants can stop juggling multiple tools and start focusing on growth,” said John Shapiro, Chief Product Officer at Lightspeed. “Lightspeed and Klaviyo give retailers marketing automation that’s built in, reliable, and powered by their own store data so they can stay competitive and drive deeper customer experiences and repeat businesses.”
“At Klaviyo, we believe data is the foundation of meaningful customer experiences,” said Eddie O’Brien, Chief Partner Officer at Klaviyo. “Through this integration, Lightspeed’s merchants have an integrated way to turn insights into action, helping them reach customers more effectively and grow with confidence.”
This launch allows for automatic syncing of customer profiles, order history, catalog items, and coupons. Merchants can create automated campaigns such as welcomes, post-purchase messages, and re-engagement flows, all informed by in-store and online data.
The Lightspeed and Klaviyo’s partnership can be especially impactful for retailers in high-repeat-value verticals such as apparel, footwear, and beauty, where retention and personalized outreach can drive growth. This integration is now available to Lightspeed merchants.
