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Global Cycling Apparel Brands 7mesh and DeFeet Select NuORDER by Lightspeed To Enhance Wholesale Buying Experience

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NuORDER by Lightspeed, a leading B2B platform powering commerce and discovery for the world’s best brands and retailers, is pleased to announce the introduction of two great cycling and outdoor activity apparel brands to the network. 

7mesh and DeFeet, both prominent global producers of cycling-specific apparel, have chosen NuORDER by Lightspeed to revolutionize their B2B selling experience and better support their customers. 


Focused on expanding their already-global presence, 7mesh — a Squamish, B.C.-based cycling apparel brand with a focus on functional gear for any conditions — will leverage NuORDER by Lightspeed to increase the efficiency of ordering products for their merchants around the world. The B2B platform will allow 7mesh retailers to seamlessly view the entire catalog of 7mesh products, schedule and place orders, and manage their expected inventory all on one platform. 

“Our goal has always been to make the best cycling apparel in the world, and we want to support it with the best B2B ordering tool,” said 7mesh VP Operations Calum Davidson. “NuORDER by Lightspeed gives us the ideal platform to support the continued growth of our global dealer network.”


DeFeet, the world’s first manufacturer dedicated to the craft of knitting cycling socks and accessories, plans to use NuORDER by Lightspeed’s virtual showroom tool — alongside other integrations including built-in payments and reporting tools — to better connect with independent bicycle dealers globally. 

“NuORDER by Lightspeed gives us the ability to be more collaborative with our wholesale customers,” said Rob Dickerson, VP of Sales for DeFeet. “Retailers who carry DeFeet can now make better buying decisions, develop the best product mix for their stores, and execute those orders easier than ever.” 

“We are thrilled to welcome 7mesh and DeFeet to the NuORDER by Lightspeed platform,” said Heath Wells, GM, B2B at Lightspeed and co-founder of NuORDER. “This relationship will not only allow these great brands to provide a better experience for their wholesale buyers, but will also expose their products to select merchants using Lightspeed Retail.” 

To learn more about 7mesh and DeFeet, visit their websites:




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