ERTH CBD reinforces crucial customer loyalty with Lightspeed

ERTH CBD established itself early

As an early pioneer in the Wisconsin hemp market, Jennifer transitioned from an 18 year banking career to opening one of the state’s first CBD shops. Knowing she needed to operate smarter, not harder, from day one, Jennifer launched ERTH CBD with Lightspeed to ensure she had the tools to scale.

In those early days, the industry was wide open, and Jennifer’s business model was built on deep customer care: if a visitor couldn’t find a specific remedy, she would custom formulate a batch using her own raw herbs and oils. This hyper focused service led to a rapidly expanding inventory of unique, handmade SKUs.

As the market moved from niche to saturated, managing such a massive handcrafted catalog became increasingly complex

Jennifer needed to double down on what was working—and on the deep commitment she had to her community.

Staying connected to customers across visits

To stay ahead in an oversaturated market, Jennifer uses Lightspeed to double down on the personalized service that defined her early success. “We’ve been able to save hours each week on inventory and reporting, while also gaining clear insights into what products are performing best. That’s allowed us to better serve our customers, optimize our product offerings, and continue growing our business with confidence.”

While customers today have endless options for where to shop, ERTH CBD keeps them coming back by using Lightspeed’s integrated loyalty program as a key competitive advantage.

“With so many people in the market now, they can shop anywhere,” Jennifer explains. The true draw is the connection customers make with retailers.

For ERTH, Lightspeed’s loyalty system serves as a critical database that allows Jennifer and her staff to offer expert, tailored recommendations.

Because ERTH CBD produces multiple specialized formulas, customers often forget exactly which tincture or capsule they purchased two months prior. By simply pulling up a customer’s sales history in Lightspeed, the team can see exactly what worked for them in the past, ensuring a seamless and reliable experience every time they walk through the door.

This level of detail supercharges ERTH CBD operates, moving away from time consuming manual lookups to a system that informs their daily interactions with customers.

Focusing on the future

Beyond the storefront, Lightspeed’s robust reporting gives Jennifer the confidence to experiment with new business models—from wholesale and consignment to beta-testing delivery partnerships. By saving hours each week on inventory and data analysis, she has the freedom to operate smarter, not harder, keeping her business agile and her focus firmly on the community she serves. Jennifer can give her all to new and proven avenues of connecting with customers.