Digital Adoption Specialist - Golf

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Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a Digital Adoption Specialist (DAS) to join our Golf - Digital Services team based out of the Montreal or Toronto offices, supporting our Digital Marketing Services (DMS) product for golf operators.

This is a high-impact role at the intersection of marketing strategy, client consultation, and account management. As a DAS, you’ll act as a trusted advisor to a portfolio of golf courses, helping them plan, execute, and optimize marketing campaigns that drive real business results. You’ll blend creativity with data, campaign execution with strategic thinking, and relationship-building with a sharp understanding of digital tools.

If you are passionate about marketing, solving problems, educating on product use, building lasting relationships, and helping customers succeed, this role is designed for you.

What you’ll be doing:

Campaign Planning & Execution

  • Proactively plan, submit, and manage seasonal and recurring marketing campaigns for your portfolio of golf courses.

  • Align campaign strategies with the golf course’s business goals, seasonal trends, and past performance.

  • Build and launch campaigns directly in our internal marketing platforms, following established processes, templates, and QA standards.

  • Ensure smooth handoff to our marketing production team with clear briefs and timely approvals to avoid launch delays.
    Troubleshoot campaign challenges, escalate complex issues, and propose optimization strategies when needed.

Customer Retention & Marketing Strategy

  • Lead regular planning calls and check-ins to review performance, collect feedback, and propose the next campaigns.

  • Ensure customers understand the impact of their campaigns using reporting dashboards and analytics tools.

  • Reduce customer dependency by educating them on best practices, workflows, and key tools across the Lightspeed Golf ecosystem.

  • Collaborate with Account Managers to support at-risk customers and prevent churn with proactive retention strategies.

Campaign Performance & Reporting

  • Monitor and evaluate campaign success against performance benchmarks such as CTR, engagement, and conversions.

  • Summarize campaign insights and next steps in post-call reports and follow-up emails.

  • Maintain accurate documentation in ClickUp, ensuring campaign timelines, customer sentiment, and key touchpoints are captured.

Cross-functional Communication

  • Partner with internal teams (Product, Support, Digital Services) to resolve escalations and improve service delivery.

  • Surface market insights, campaign trends, and product feedback to the broader team to drive improvements.

What you need to bring:

  • Experience in a customer-facing or client success role
    Strong interest in marketing, advertising, or the golf industry

  • Ability to lead structured client conversations around strategy, campaign goals, and performance

  • Analytical mindset with the ability to interpret data and generate insights
    Comfortable using marketing platforms, dashboards, or analytics tools

  • Excellent written and verbal communication

  • Organized and able to manage multiple accounts, deadlines, and follow-ups independently

  • As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position

Even better if you have, but not necessary

  • Previous experience in a marketing or customer engagement role within the software or tech industry.

  • Knowledge of or experience in the golf industry, understanding its unique business needs and customer base.

  • Understanding of the sales cycle and customer journey in a SaaS environment, with a focus on marketing strategies and customer retention.

  • Experience with tools like HubSpot, ClickUp, Figma, Canva, Meta Ads, or Google Ads

Who you are

  • You excel at multitasking, managing multiple customer accounts and communication channels while maintaining a high degree of organization.

  • You are results-driven and metrics-oriented, employing a resourceful approach to overcome challenges and achieve business objectives.

  • You are autonomous and capable of independent work, yet understand the importance of collaboration and excel within team settings.

  • You are naturally curious, constantly seeking innovative ways to improve your work and not afraid to challenge the status quo.

  • You pay meticulous attention to detail, ensuring the quality and precision of your work even under pressure.

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

Be a changemaker

You’ll enjoy:

  • A flexible work environment that empowers you to do your best work

  • A culture that celebrates performance

  • The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

  • Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

  • Flexible paid time off and remote work policies

  • Equity options, because this is your company too

  • Contributions to your pension plan. Your future matters

  • Training opportunities to grow your skills and career

  • Health and wellness credit so you feel your best

  • Time off to volunteer and give back to your community

  • Interest groups, employee led networks, social committees to sponsored sports teams

  • Computer purchase program to get your personal Macbook

  • Enhanced parental leave to support growing families

  • Etc… {To be updated by location → Find the list of benefits per location here}

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

Final thought... Studies show that gender-coded words significantly reduce the number of women applying. Use this link to find out if your job description is gender-neutral: http://gender-decoder.katmatfield.com/

|| ONLY IF CRIMINAL CHECK APPLIES ||Please note that we ask applicants to disclose any criminal convictions, and we conduct criminal record checks as part of our hiring process for this role.

#LI-TL2

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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