The biggest back to school season ever is here

Make this year your best yet with Lightspeed's tools and recommendations.

The biggest back to school season ever is here

Your Back to School Marketing Checklist

You don’t need to be a marketing expert or have a big budget to participate in back to school. Get creative and have fun with our easy-to-implement tips. Click on the play button to view our checklist.

Reward and delight your customers.

Launch new promotions to get customers to spend more.

  • See how to use our new built-in discount rule feature to create enticing promos, like buy-one-get-one-free offers
  • Set up exclusive back to school rewards for your best customers with Lightspeed Loyalty
  • Send a back to school-themed email to customers with Lightspeed Loyalty's free design templates

Longtime Lightspeed customer Myles Kesten of Toronto-based electronics store Riverdale Mac shares how he uses reporting, local ads and other features to make the most of back to school.

Want insights from the experts? Check out our IGTV on Instagram for actionable advice on how to make this back-to-school season the best one yet.

Let customers find you.

Optimize your Google profile and run inventory ads.

  • Use our Google My Business integration to check if your business information is up-to-date
  • Sync your products to Google's local inventory ads to be one of the first results when customers search for back to school items nearby
  • View the results of your ad campaigns within Lightspeed to strategize for future seasons

More insights, more profits.

Lightspeed gives you the data to make the most of back to school and beyond.

  • Unsold items in the back? See what you can discount with the dusty inventory report in Lightspeed Analytics
  • Schedule your superstar employees during peak back to school buying times
  • Once back to school season is over, pull reports again to start strategizing for the end of the year

Get inspired.