Omnichannel

A single solution for your brick-and-mortar store


What is omnichannel retailing?

Omnichannel retail refers to the seamless integration of online and in-store sales channels. With a centralized management system, retailers can efficiently remove barriers and create a more consistent experience for customers. Spanning across channels and devices, shoppers are free to visit your store, how and when they want.

Fuse your brick-and-mortar business with your online store, using a single retail solution that offers your customers one consistent experience. With an omnichannel retail solution, retailers can reach more customers, better accommodate their shopping habits and make more sales.

Helps you:

  • Centralize operations and improve efficiency
  • Get a single view of sales data and reporting
  • Reach a wider audience and sell abroad
  • Create unique content, engage new users and build a community
  • Offer a consistent brand experience across channels

Helps your customer:

  • Take advantage of a new shopping experience
  • Find you and find what they’re looking for
  • Develop personal relationships with your brand
  • Choose when and where they want to shop
  • Learn more about your brand and products


Why should you go omnichannel?

No longer managing separate systems for your brick-and-mortar store and eCommerce business, our omnichannel retail platform will help you manage your business from a single source.

From fully customizable templates to powerful marketing tools, our eCommerce platform is both reliable and secure.
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eCommerce

Inventory, vendor and customer management are at the core of the world’s leading point of sale system.
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Retail

A one-click integration between our Retail POS system and newly-launched eCommerce platform delivers a flexible and consistent shopping experience for customers.

Omnichannel

What kind of retailers need an omnichannel solution?

I don’t have an
online presence.

You are a retailer with a brick-and-mortar store.
Your main challenge: Your reach is limited to those who can visit your physical store and your operations are constrained to regular store hours.

I sell on multiple channels that aren’t integrated.

You are a retailer with a brick-and-mortar store that also sells online in some capacity.
Your main challenge: You waste time managing two separate systems, risking errors and missing opportunities to connect with customers and make more sales.

I have a poorly integrated POS and eCommerce solution.

You are a retailer with brick-and-mortar and online stores that aren't automatically synced.
Your main challenge: Your business is vulnerable to human error, your tasks are duplicated and you lack a single view of customer, inventory and sales data.

How does your business benefit from offering an omnichannel retail experience?

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Save time on inventory management

A centralized inventory management system helps you keep track of stock across all channels. Inventory is added and removed automatically based on what you’re selling in-store or online, ensuring that you know exactly what you have available and don’t oversell.

Get more exposure

Whether it's adding an online store to your physical store or complementing your eCommerce business with a pop-up location, it's important to reach your customers wherever they are. Expand your reach to all corners of the world and grow your online community with our built-in SEO tools.

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Make fact-based decision making

Access clear and concise reports that provide a comprehensive view of your entire business; this data will save you time and help you make well-informed decisions. A single source and view of your inventory, sales and customer data across all channels will streamline operations, making you more efficient.

Develop a consistent brand

Centralized customer data, such as purchase history, shopping cart contents and online shopping behavior, allows you to deliver targeted marketing campaigns that are precise and more profitable. By creating unique, optimized and consistently branded messages, across all sales channels, you can make better connections with your customers online and in-store.

Build customer loyalty

If retailers don’t make their brand available across all channels, capturing and holding onto customer attention can be next to impossible. As shoppers drift from in-store to mobile to online and back again, retailers must ensure that their products are available across all channels and platforms, giving customers the power to choose when and where to shop.

24/7

Increase sales

Being constrained to standard hours of operations can result in missed selling opportunities. Complementing your brick-and-mortar operation with an online store allows you to remain open for business 24/7, giving you the ability to literally ring up sales while you sleep.


Consumer behaviour at a glance

90% of consumers research products online before buying
80% of consumers check prices online
60% of smartphone users research products while they are in store
82% of smartphone users consult their phones on purchases they're about to make in a store
45% of smartphone users make a mobile purchase every month
33% of smartphone users have switched brand due to information received during a purchase decision
25% of smartphone users shop in-store for an item they later buy online
Omnichannel vs. multi-channel

Omnichannel vs. multi-channel

Multi-channel retailing refers to selling on different platforms. This approach does not involve the integration of online, mobile and in-store services or management systems, nor does it offer a consistent shopping experience to customers.

Omnichannel is one continuous shopping flow, an integration of all sales channels. It’s an approach that empowers retailers to efficiently manage all aspects of their business, build a strong and consistent brand and develop stronger customer relationships.

The potential for retail success using an omnichannel model is far greater than the sum of all channels.

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Watch an omnichannel retailer in action!

Listen to what omnichannel retail customer Ashley Meier has to say about our solution.

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Ashley Meier Linens | Interiors

40,000 and growing

Businesses using Lightspeed in 100 countries

$15 billion

In transactions processed by our customers annually

More than 250

Certified partners worldwide and growing everyday

Over 540

Employees across seven offices all over the world

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