Greensmere Golf Club

Carp, Ontario, Canada

Greensmere Golf Club is a Certified Audubon Cooperative Sanctuary, known for its lush greenery and a course level difficulty that is sought after by adept golfers. Located just outside Ottawa in Carp, Ontario, this golf club is brimming with sportsmanship and an unprecedented level of service for its members and guests alike. Tyler MacEachern, lifetime golfer, advocate of environmental preservation and Director at Greensmere, shares how he increases the profitability of his golf club with Lightspeed and Chronogolf’s cloud-based golf course management system.

Gaining better control of customer service
“Being a busy 36-hole golf facility, taking a high volume of calls while trying to serve customers in the pro shop is a challenge that Lightspeed and Chronogolf addresses head on,” explains Tyler. Before switching systems, there was no efficient way of collecting customer data so his staff would settle for writing down clients’ last names on a piece of paper in order to move on to the next call.

“With the integration of the cloud-based point of sale system, we’re now able to create a customer profile in one click, compile data visit after visit, accurately observe our golfers’ spending habits and just give better service all around,” Tyler confirms.

A sales screen staff love
“Our staff appreciates the sales screen most, simply because the customizable layout lets us add sub-menus, item and category buttons so that we can quickly add an item to a bill,” explains Tyler. If the item isn’t on the custom menu, we can find it instantly with the search function.

““Every so often, I have to go back to our old system to run a report or look up an account and that’s when I realize how much Lightspeed has improved everything for us — sales are made faster, it’s flexible and dynamic.””

Adding value to under-utilized tee-times
Using reports to get a bird’s eye view of under-utilized tee-times, Lightspeed and Chronogolf impact marketing efforts by allowing golf clubs to add value to tee-time booking packages when they want to see more players on the course. Tyler says: “Adding a power cart, a food voucher or creating a 3-day weekend deal makes our efforts sync with real-time occupancy metrics provided by weekly and monthly reports.”

Profitable compared to competition
Compared to Greensmere’s old system, Lightspeed helps Tyler make business decisions with clarity, like when purchasing pro-shop merchandise. “From golf equipment, golf balls and mens and women apparel, we can order precisely what we need at the best time.

When Tyler began looking into cloud-based management systems a few years ago, he realized quickly how Chronogolf and Lightspeed are incredibly affordable compared to other systems he had considered. “We don’t have to worry about our hardware needs and the expensive maintenance of servers and IT support.”

Tyler’s advice for golf clubs yet to implement Lightspeed: “Don’t waste more time and try it now because every part of Lightspeed has been an improvement from what our previous system was able to do.”

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