Marketing Automation Specialist

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Are you actively looking for your next opportunity, or simply exploring the market? Either way, you might be in the right place.

We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. In this role, you’ll be at the center of delivering scalable, data-driven customer communications across the full lifecycle using Salesforce Marketing Cloud as our core marketing automation platform.

As a Marketing Automation Specialist, you’ll combine technical expertise, campaign execution, and strategic thinking to help drive customer acquisition, engagement, and retention globally. You’ll collaborate cross-functionally with marketers, operations, and leadership to build and optimize impactful customer journeys across email, in-app messaging, and automation programs.

What you’ll be doing:

  • Build, launch, manage, and optimize email and in-app campaigns using Salesforce Marketing Cloud

  • Develop and maintain automated customer journeys, triggers, segmentation strategies, and lifecycle campaigns

  • Partner closely with Marketing Automation Specialists, team leads, and cross-functional stakeholders to support business and regional marketing goals

  • Own end-to-end campaign execution, including QA, testing, deployment, reporting, and optimization

  • Support strategic customer lifecycle initiatives, including batch sends, transactional messaging, triggered communications, and nurture journeys

  • Leverage advanced marketing automation capabilities such as AI-powered personalization, predictive analytics, dynamic content, and advanced audience segmentation

  • Analyze campaign and engagement performance to generate insights and continuously improve results

  • Collaborate with leadership and stakeholders to define KPIs, reporting frameworks, and long-term automation strategies

  • Manage and prioritize projects through JIRA while ensuring timely delivery across multiple initiatives

  • Ensure marketing database health, audience governance, and compliance with GDPR, CASL, and other privacy regulations

  • Contribute to innovation and process improvement within the marketing automation function

What you need to bring:

  • 2+ years of experience in marketing automation, CRM marketing, or email marketing

  • Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, segmentation, and triggered communications

  • Experience working with enterprise-level marketing automation and CRM platforms such as Pardot, HubSpot, ChurnZero, or Salesforce

  • Experience building and troubleshooting automation workflows, audience segmentation, and campaign logic

  • Strong analytical mindset with the ability to interpret performance data and translate insights into action

  • Excellent collaboration and project management skills in a fast-paced environment

  • Familiarity with HTML, SQL, or AMPscript is considered a strong asset

We know people are more than what’s listed on their CV. If you’re not sure you meet every requirement, we still encourage you to apply — we’d love to hear from you.

Be a changemaker

You’ll enjoy:

  • A flexible work environment that empowers you to do your best work

  • A culture that celebrates performance

  • The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

  • Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

  • Flexible paid time off and remote work policies

  • Equity options, because this is your company too

  • Contributions to your pension plan. Your future matters

  • Training opportunities to grow your skills and career

  • Health and wellness credit so you feel your best

  • Time off to volunteer and give back to your community

  • Interest groups, employee led networks, social committees to sponsored sports teams

  • Computer purchase program to get your personal Macbook

  • Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities.

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.