Start selling and promoting your products on Instagram

Add your products to Instagram and let your customers shop from the place they hang out most. Forget social sharing— you’re ready for social selling.

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Upload your product catalog in one click.

Sync your ecom product catalog directly onto Instagram to increase your reach: sell them in an Instagram Shop, promote via ads and tag them in posts.

  • Sell your products in an Instagram Shop
  • Promote your products via ads
  • Tag your products in posts

* Instagram Shops and product tagging synced with your ecom store are available in limited countries.

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Uploading your product catalog from ecom to Instagram

Boost sales with your own Instagram Shop.

Your products will sync and appear on the Shop section of your Instagram profile. This lets customers easily browse and purchase your products.

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Drive traffic with shoppable posts

Drive traffic to your store with shoppable posts.

Create shoppable posts on your Stories, posts, and Reels. Customers can easily tap for info, get the details, and checkout from your store. Easy.

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Attract shoppers with Instagram ads.

Simply connect your product catalog to Facebook, and attract new and returning customers.

  • Automatically create carousel ads from your product catalog
  • Connect Meta Pixel from your store control panel to see how your ads are performing
  • Use dynamic ads to retarget site visitors who have browsed your store but didn’t buy
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Instagram ads for your products

Automate your ads for effortless results.

Grow your business hands-free with automated ads that do the work for you.

  • Retargets ads to interested shoppers and customers
  • Optimizes campaigns based on performance insights
  • Manages ad spending to reduce wasted budget
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Automate your Instagram ads

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Sell your products on more social media platforms using one ecom solution

TikTok, Facebook, Snapchat, Pinterest — new customers are waiting to be found.

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What requirements do I need to connect my product catalog to Instagram?

Before you connect your product catalog to Instagram to create your shop, or create ads and product tags, your products must comply with Facebook Commerce policies and Guidelines for listing products (as Instagram is a part of Meta).

See all requirements in our Help Center.

How do I create an Instagram Shop?

To create an Instagram Shop, you must connect your online store with Facebook (Meta).

Then, all products from your catalog will be displayed on the Shop section of your Instagram page. Here, customers can browse and buy your products.

Learn more about Instagram Shops in our Help Center.

Note: Instagram Shops synced with your ecom store are limited to certain countries. Read more about limitations for Shops in Meta’s Help Center.

How do I tag products in my Instagram posts?

Once your product catalog is uploaded to Facebook, you can tag them in your Instagram posts.

When you are creating a post, simply click on the product you want to add, and the location on the image. Then, viewers can tap on the image to see the product details and visit your store.

Learn more about tagging products on Facebook in our Help Center.

Note: Tagging products on Instagram is limited in certain countries. For more details, visit Meta’s Help Center.

How can I sell on Instagram if my country is ineligible for an Instagram Shop?

Even if your country is restricted by Meta from selling on Instagram, you can still use Instagram for your business. You can connect your online store with Instagram and get all your products to appear in the Facebook Shop catalog.

That catalog won't be visible on your Instagram page in the Shop section, and you won’t be able to tag products on your posts — however, customers will still be able to see it in your ads with your products in them.