Sales & Marketing

It’s nearly impossible to exist as a restaurant in the modern age without some sort of web presence, and restaurant review sites...

Something has been happening over the past couple of years, and it’s something that won’t have gone unnoticed by most people. I’m...

Click and Mortar, also known as “Bricks and Clicks,” refers to a business model that seamlessly integrates physical retail with...

There has been a certain buzz around plant-based foods over the past few years.Whether you’re catering to seasoned vegans, health...

Just a few short years ago, you’d be forgiven for not knowing what a bottomless brunch was. Fast forward to today, and the bottomless...

If you’re a retailer who’s serious about reaching more customers and generating revenue, then you’re probably (hopefully) pursuing...

Valentine’s Day. Some love it, some loathe it – but for restaurants, it’s guaranteed to be one of the busiest days of the year,...

Let’s address the elephant in the room; this is not a commendation for Prime Energy or Prime Hydration. Nor is it a victory lap for...

First impressions count, and when it comes to retail, they mean the difference between a new customer and a lost sale. Your store needs...

Lightspeed and Marsello recently hosted a live webinar with guest speaker Rory Moss, who shared what he’s learned over the years...

Retail marketing helps your business expand its reach, connect with customers, nurture relationships and tell your brand story. It...

Reviews are never front of mind until we’re alerted of a negative one, and customers seldom feel compelled to write a review until...

Congratulations, you are now the proud owner of an online business! So what comes next?With so many marketing tools and resources available,...

Sales objections are quite common in retail, especially for merchants who are selling high-ticket items such as furniture or electronics....

Teaming up with other businesses can result in a win-win outcome for you and the company you partnered up with. When done right, retail...

What comes to mind when you think of “marketing automation”? Expensive? Complicated? Inaccessible? “Yeah… not for me”?...

Converting first-time customers into regulars is all about making a great first impression and building long-lasting, profitable customer...

Hospitality staff will know the pain of asking customers to spare a few minutes to sign-up while the line of hungry customers just...

According to a study in the Journal of Interactive Marketing, there are two types of reviews: Utilitarian – a functional critique...

Online food delivery is by no means a new or revolutionary concept in the hospitality industry. Even before the pandemic, many restaurants...

Successful email campaigns are not a competition of the flashiest design or the biggest budget. The best emails are well-considered,...