Everything for the Deepest Depths

A Family Business with a Global Reach

What makes this family business unique is its combination of specialist expertise and an unparalleled product range. Their reputation extends far beyond the borders of the Netherlands; customers regularly travel from abroad to visit the store and seek advice from the team.

We spent a day with Lucas Divestore to discover how a specialized dive shop grew into an internationally recognized authority in the diving industry.

A specialist for every diver

Since its founding in 1983, Lucas Divestore has grown from a local dive shop into an international specialist serving customers such as the Dutch Royal Household, fire departments, defense organizations, sports academies, and dive centers worldwide. With a retail space of more than 4,000 m² and an online store serving customers across the globe, the company has become a household name in the diving industry.

To support this growth, Lucas Divestore migrated to Lightspeed in 2019. According to co-founder Richard Lucas, having an integrated platform was essential to synchronize inventory across their retail store, wholesale operations, and online business in real time.

Digitalisation and customer insights

By moving to Lightspeed, Lucas Divestore took a major step forward in its digital transformation. Processes that were once handled manually are now fully automated and integrated, giving the team real-time visibility into inventory, sales performance, and customer behavior from a single central system.

The benefits extend to logistics as well. International shipping has become significantly more efficient through the automatic processing of customer information, shipping labels, and tracking data. This allows Lucas Divestore to focus on what it does best: providing exceptional service to divers around the world.

One central ePOS System 

Richard describes working with the ePOS system as a breath of fresh air. “We moved to a fully digitalised environment where everything is centralised. It opened up a whole new world for us.”

The speed at which employees can work and the instant access to customer and product information have made a significant difference.

Order history, warranty information, and product recalls can all be accessed immediately.

“It saves us a tremendous amount of time, it’s highly professional, and everything is easy to find. Whether it happens online or in-store, everything communicates seamlessly with each other.”