Sales & Marketing

Attracting visitors to your eCommerce website is the first crucial step in establishing a successful online business. However, simply...

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by...

Everyone’s a critic. This adage is especially resonant today as smartphones give diners the ability to publish their thoughts about...

Customers won’t just happen upon your business by chance. Well, some might. Generally, you’ll find that a lot of customers you...

Whether you love them or hate them, ‘Influencers’ are here to stay. And, with that, ‘Influencer Marketing’ is too. Popular...

Email marketing has a bad reputation. The dot-com generation’s email marketing malpractice left a sour taste in the mouth of consumers...

Human beings are visual creatures. Bright lights. Electric colours. Funky designs. All enough to make us turn our heads, and grab our...

Whether you like it or not, Black Friday and Cyber Monday is the largest shopping period of the entire year. Retailers around the world...

More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store...

Creating highly personalised marketing emails is a fantastic way to engage with your customers on a deeper level. And, the right technology...

A product description is much more than a few words about the products you sell in your online shop. A good product description informs...

Email marketing is one of the most personal, effective and direct forms of communication you can have with your customers. Harness...

As a restaurant owner, retaining customers is a guarantee of steady revenue and lower acquisition costs. A study commissioned by Lightspeed...

🎧 Prefer to listen? Press play below:     The power of an attractive display cannot be underestimated. In French, window shopping...

If you’re running a business, you’ll need to have a social media presence to reach your customers. And, Instagram is one of the...

The world of social media can be puzzling. New trends to hop on, constantly changing algorithms, and the pivot from static images to...

For any retailer, increasing sales while elevating their customer experience is the top priority. But how can your sales associates...

Consumers respond best to content that’s authentic, and nothing is more authentic than user-generated content.Authenticity is a word...

Instagram – it’s the world’s most-downloaded app, and it has more than 2 billion active monthly users. What began life as a photo-sharing...

A solid restaurant social media marketing strategy is an essential part of a comprehensive overall marketing plan. Rounding out your...

Ever since the pandemic drove millions of us outdoors to socialize and find new activities, golf has enjoyed a sustained, near-unprecedented...