The Other House: The Residents’ Club Using Data To Drive Growth

The Other House is a residents’ club like no other, where guests are invited to stay the night, the month, the year or more. CEO and founder Naomi Heaton spotted a gap in the market for luxury apartment-style living with hotel services and private club facilities – a 24/7 gym, vitality pool, and bar to name just a few. The original Other House opened its doors in South Kensington in July 2022, with two more locations planned for the coming years – one in Covent Garden and one in Belgravia.