SEO:

How to get a higher ranking in Google for your online store

SEO: How to get a higher ranking in Google for your online store

SEO stands for Search Engine Optimization. It is a part of search engine marketing and refers to all activities aimed at making a website score high rankings in the search results of search engines like Google. Because Google, with its market share of 93%, by far is the most widely used search engine, this article focuses exclusively on Google.

Organic search results are free of charge, obviously leaving aside the required time one should invest to score a high ranking in Google, contrary to sponsored (AdWords) links, where you have to pay per click. This way enables you to reach potential buyers for free, and a high Google ranking offers the additional benefit of creating extra trust among your clients. Each owner of an online store wants to score a high rank in the organic results of a search engine, because these results are free listings.

There are many things you can do to improve your ranking and make your store easier to find — read this basic guide on SEO for starting online retailers and start doing them today…