You may be driving traffic to your store, but are you seeing visitors through to the very end? Shopping cart abandonment is a serious issue all eCommerce retailers must face, with 73.1% of shoppers leaving their carts without buying. With an increasing number of consumers getting more comfortable with the idea of buying online, the rate of shopping cart abandonment is increasing as well. Retailers must now continuously find new and creative ways of encouraging their visitors to make a purchase. Imagine if you could get some of those potential buyers back? That’s a lot of additional revenue for your business.
So, why are so many people backing out of the purchase phase at the last minute? The most obvious assumption is that they aren’t sure about what they want; however, that’s only the tip of the iceberg. Intuitive site navigation, pricing transparency, shipping options and the account creation process are all reasons that rank far higher than purchase uncertainty and are also elements that retailers have complete control over.
There’s no reason to to simply accept high abandonment levels, and the good news is we’ve got 14 basic tips to ensure that you do everything within your power to encourage customers to finalize their online purchases. Certain suggestions are meant to be implemented before you get the visitor, while others can be done once they have already abandoned their cart.
Read this free guide to learn 14 ways that you can prevent shopping cart abandonment and ensure your visitors complete their purchases…