Will Leather Goods

Portland, OR

In 2012, WILL made the move from wholesale to retail, opening their first standalone in Venice Beach, California, followed shortly thereafter by a second location in Portland, Oregon.


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From ultra-soft, Italian lambskin backpacks to their reclaimed wood cutting boards, WILL Leather Goods puts craftsmanship and quality above all else. The company’s line of apparel, accessories and housewares can be found in stores across the United States, including Neiman Marcus and Nordstrom.


With two boutiques plus an e-commerce business, the high-end retailer went in search of a point of sale that could deliver across stores and platforms.

“We chose Lightspeed from the get-go,” says Retail Manager Denisse Cervantes. “It was recommended to us by one of [founder] Will Adler’s friends. We liked that it was user-friendly and Apple compatible,” she adds.

Multi-store capability was a deciding factor for WILL since they have their eye toward expansion. “With Lightspeed, we can easily access inventory and efficiently track sales across all our stores. It’s great to be able to switch from one store to another and monitor how business is doing throughout the day,” Cervantes explains.

Adler also relies on Lightspeed OnSite’s reporting to get a total view of his business, whether he’s at home in Oregon or a business trip sourcing materials for his luxe line.
“With Lightspeed, we can easily access inventory and efficiently track sales across all our stores. It’s great to be able to switch from one store to another and monitor how business is doing throughout the day.”

“With Lightspeed, we can easily access inventory and efficiently track sales across all our stores. It’s great to be able to switch from one store to another and monitor how business is doing throughout the day.”

“I’m not a computer nerd; I need to be able to easily access the five or six reports that help me direct my business. There insights actually give me concrete bragging rights about a stores’ performance,” he says.

Adler’s ‘old meets new’ approach to retail means that WILL store associates still call customers and send them hand-written notes. They’re also hyper-attentive when it comes to customer satisfaction and use Lightspeed’s customer cards to track of their purchases and offer suggestions.

“The point of sale keeps a history of all purchases in the customer profile. Everything we sell is guaranteed for the life of the product, and Lightspeed helps us look up an order if a customer ever needs repairs.

“The point of sale keeps a history of all purchases in the customer profile. Everything we sell is guaranteed for the life of the product, and Lightspeed helps us look up an order if a customer ever needs repairs."

“I’m not a computer nerd; I need to be able to easily access the five or six reports that help me direct my business. There insights actually give me concrete bragging rights about a stores’ performance,” he says.

Adler’s ‘old meets new’ approach to retail means that WILL store associates still call customers and send them hand-written notes. They’re also hyper-attentive when it comes to customer satisfaction and use Lightspeed’s customer cards to track of their purchases and offer suggestions.

“The point of sale keeps a history of their activity. Everything we sell is guaranteed for the life of the product, so we can look up an order if a customer ever needs a repair,” Cervantes explains.

Adler believes that his physical stores are crucial to his brand and considers them to be the best showcase for his products. With a goal towards taking his American West-inspired goods to the East Coast, Lightspeed will enable Adler to expand smartly.


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