Clusier prides itself on delivering impeccable menswear services and products.
Recommended by FORBES Magazine, Clusier Habilleur (Clusier) is an elegant menswear boutique with two retail locations in Montreal, Canada. Gentlemen can enjoy Clusier’s full ready-to-wear collections, or get fitted for made-to-measure suits, shirts, and other apparel.
Whether its clients need full made-to-measure suits from the best Italian and English mills, simple dress shirts or a pair of jeans, Clusier’s team of menswear specialists can assist the fashionably dressed man. Pierre-Benoit Duhamel, owner and founder of Clusier, takes great pride in the premium service his business provides, and in finding the best possible fashions for his clients.
“I am a marketer at heart. I travel the world for the right fabric and only have clothes made by certain manufacturers. In our store, my team and I pride ourselves on being able to address our repeat customers by first name. As our business grew, however, I felt we were losing the personal touch that is the main advantage that differentiates a boutique store from a major department store. I knew we could offer more,“ commented Duhamel.
““In our store, my team and I pride ourselves on being able to address our repeat customers by first name.“”
“There are so many things we can do with Lightspeed with just a few clicks of a mouse.“
“"Lightspeed has become our system for 90% of what we do."”
To enhance the customer experience, each Clusier customer receives a customer card. The sales team records the customer's name, measurements, and personal interests. This manually entered data is then synced with Lightspeed sales reports so that when a customer returns to the store, the sales staff knows what he has previously purchased and his shopping habits. Clusier also uses this information to tailor email offerings. For instance, a customer might receive an email message about the availability of a new season's collection of a specific brand of shirts (based on research of previous sales reports), a promo on the combined purchase of a shirt and jacket – in the customer's size (based on a database export of customers' measurements), or an invitation to a wine tasting event at the store (based on small talk with sales staff that is later entered in the customer's profile).
“Lightspeed helps to make people 'feel' like the message is directed to them personally, and that is a key part of our service. We offer a personalized in-store service, and we can now extend our reach with customized communications. We have brought fashion to the next level in the area. Lightspeed was the right fit for us,“ said Duhamel.
While customer service is key, Clusier also relies heavily on Lightspeed's reporting capabilities to make better buying decisions and to manage cash flow.
“"Lightspeed helps to make people 'feel' like the message is directed to them personally, and that is a key part of our service."”
“I used to stock linen shirts in my stores for purchase on February 1st. Looking back at sales reports, I see these shirts were not really selling until April, when the sun is out. From now on, I make purchases with our net 60 payment schedule in mind. This way, I have the sales floor stocked appropriately, and I might even be able to sell two-thirds of the inventory before I have to pay the initial purchase order,“ explained Duhamel.
“My best advice for new users of Lightspeed is to take the time to learn how to sell differently, if not better. Make the most of the features for your business. Don't get stuck with using Lightspeed only as a POS and inventory management tool. The potential is far wider. To me, the reporting tool is worth more than the inventory management tool. Knowing who my customer is helps me sell 30% more merchandise because it's a targeted approach. This is not to say that the inventory management tool is not useful. I have relied on it to reduce items in stock, because less inventory means more cash in the business. We're using the extra money to create our custom Magento web store to bring the Clusier brand to the rest of the world,“ said Duhamel.