Meal delivery: tips from 3 catering entrepreneurs
In our previous post, we spoke about the 4 benefits of meal delivery. Perhaps you were convinced you to implement a strategy for meal delivery? If not, here are some actionable tips from 3 catering professionals who are on a different level when it comes to their meal delivery — meet BAUT, Balls & Glory, and Yoobi.
BAUT — a private entrance for delivery
When starting out with meal delivery, you can choose to prepare the orders in your current kitchen, or simply use a separate area of your kitchen. This can increase your efficiency and reduce miscommunication, allowing the delivery man to get on the road faster. In addition, you prevent food delivery riders with their large bags running through your restaurant which gives a better dining experience for your guests. You can also use other aspects of your catering business separately for meal delivery.
“We have really started to deal with delivery. We have a separate entrance, separate kitchen and separate menu for this, with especially cold dishes. We want to offer serious meals through the delivery branch, it is a very interesting market and is also getting better”.
— Mark Raaff, General Manager of BAUT
Be sure to start researching which dishes are easiest to prepare and deliver and whether there is more demand for your cold or hot dishes. For example, BAUT chose to specifically offer only cold dishes for meal delivery.
Balls & Glory — delivery from the beginning
With the Belgian fast-casual concept Balls & Glory, meal delivery has been implemented since day 1 and will remain so for the time being, accounting for approximately 50% of their turnover comes from take-out and delivery. How come?
“When we started 6 years ago, we made sure that our take-out and our shop are as important as the restaurant. I think this is also the future of concepts like ours in the fast-casual market”.
— Wim Ballieu, founder of Balls & Glory
Just like Balls & Glory, ensure that you pay equal attention to all processes and that your guests in the restaurant do not suffer from online orders. If you have never done meal delivery, it is a good idea to first test in one location how well delivery fits your restaurant.
Yoobi — a focus on speed
Those who order online do not want to wait longer than an hour for their food, making delivery time a differentiating factor when it comes to beating your competition. According to McKinsey, the duration of the meal delivery is decisive for customer satisfaction, with the optimal delivery time being less than 60 minutes.
Lightspeed customer Yoobi, a Japanese fusion concept in London, offers fast meal delivery for sushi and handmade temaki to their customers in a short time. Founder Nicholas Steiner speaks about the brand’s dedication to an efficient meal delivery service:
“A great customer experience with meal delivery starts with good food, something we are very proud of. However, one of our most important focus points is speed, because customers want their food quickly when ordering online. We, therefore, focus on redesigning our management to increase speed and efficiency”.
— Nicholas Steiner, founder at Yoobi
Ready to start delivering?