Why do we shop? Why do we return to the stores that we love? What is the true nature of the business/customer relationship? These are some pretty big questions, but important ones for merchants seeking to create enduring relationships with customers.
In the past, we relied on certain demographic information to build a portrait of shoppers’ buying patterns. Factors like age, gender and education are all still valid indicators, but they aren’t enough to completely define modern consumer behavior. That’s because when it comes to shopping, technology has allowed consumers to lead nomadic lives.
Why do we shop? Why do we return to the stores that we love? What is the true nature of the business/customer relationship? These are some pretty big questions, but important ones for merchants seeking to create enduring relationships with customers.
In the past, we relied on certain demographic information to build a portrait of shoppers’ buying patterns. Factors like age, gender and education are all still valid indicators, but they aren’t enough to completely define modern consumer behavior. That’s because when it comes to shopping, technology has allowed consumers to lead nomadic lives.
Our latest webinar helps retailers define and communicate a unique identity, and create a tribe – the stores, customers, suppliers – that support each other in ways that are both rewarding and long-lasting.
Creating Your Retail Identity from Lightspeed on Vimeo.
This webinar covers:
How to go beyond traditional demographics to characterize your tribe
How to operate within a system
How to consistently reinforce your message
Why you need to build key relationships with your suppliers
How to bond with your customers
How your staff can best serve your clients
How to get the word out to your tribe
How to keep refining your formula to maintain and grow your store
Recognizing and nurturing niche markets has worked for the most successful chains, stores like Lululemon, Home Depot, and, of course, Apple. With the right strategy, it can work for independent retailers, too.Our latest webinar helps retailers define and communicate a unique identity, and create a tribe – the stores, customers, suppliers – that support each other in ways that are both rewarding and long-lasting.
This webinar covers:
- How to go beyond traditional demographics to characterize your tribe
- How to consistently reinforce your message
- Why you need to build key relationships with your suppliers
- How to bond with your customers
- How your staff can best serve your clients
- How to get the word out to your tribe
- How to keep refining your formula to maintain and grow your store
Recognizing and nurturing niche markets has worked for the most successful chains, stores like lululemon, Home Depot, and, of course, Apple. With the right strategy, it can work for independent retailers, too.
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