Creating the recipe for a sustainability and profitable restaurant business
Lightspeed and Green Earth Appeal have partnered to launch the first event for Carbon Free Dining, a ground-breaking initiative aimed at introducing a more sustainable model for UK restaurants. Under the program, Carbon Free Dining plants a tree on behalf of a restaurant for every bill they present. Lightspeed then gives their platform to any restaurant under the initiative, based o the number of trees that restaurant plants.
The initiative is already revolutionising the way local businesses and their customers give back to the environment in the fight against deforestation, extinction and global warming, having planted over 500,000 trees in more than 17 countries. It has received support from the likes of three-Michelin star celebrity chef Marco Pierre White, James Martin and Gregory Marchand, who have signed up their respective restaurants to Carbon Free Dining.
As part of the launch, partners Lightspeed & Green Earth Appeal hosted an event at the exclusive Haz restaurant Which included a panel discussion on the topic of ‘Creating the recipe for a more sustainable and profitable restaurant business’.
Moderated by CEO of Carbon Free Dining, Marvin Baker, the panel explored various ideas including:
- The expectations of the modern-day diner
- Creating an ethics-based community
- The best practices for independent businesses to achieve sustainability
Joining the panel was:
- Peter Hemingway, speaker/influencer and community Manager at the Sustainable Restaurant Association (SRA)
- Sandy Jarvis, sustainability advocate and Head chef of the Culpeper
- Tayub Amjad, co-founder of Zouk Tea Bar & Grill — a Lightspeed & Carbon Free Dining customer
- Richard Dickson, head of Partnerships at Carbon Free Dining
Attendees learned about the impact of sustainability and how they can grow their brand reputation and sales through a more sustainable business model. The panel proved very insightful and discussed actionable tips that independent restaurants can take to better manage their carbon footprint and illustrate their corporate social responsibility which has become prominent in today’s dining experience.
Sustainability impacts restaurants across their entire value chain, from the types of food products they source, purchase and serve, to waste and packaging. By sourcing more local, organic and healthy ingredients, restaurants can reduce the social and environmental impact of running a restaurant whilst appealing to a new demographic of conscientious diners. Which is why initiatives such as Carbon Free Dining and cloud-based platforms such as Lightspeed present a major opportunity for restaurants to save money, enhance their brand perception and instill the feel-good factor in their customers once again.
Sustainability for restaurants means operating in a way that protects, preserves or restores the natural environment that we depend so much on, as well as promoting social equity and enhancing the lives of people and communities. Which is why, Lightspeed ePOS and Green Earth Appeal provide a cost-effective way for restaurants to showcase their corporate social responsibility at a very favourable cost to the business.