3 reasons your bar should use a mobile payment system
Ah, summer—when people flock to outdoor terrasses eager to unwind with their favorite adult beverage and great conversation. People are going to have a great time (which is great news for your bar!) but how can you guarantee that your service is customer-centric and efficient even when you’re at your busiest? The answer might be in optimizing your payment system. Here’s 3 ways a mobile payment system can help streamline your bar’s customer experience and drive results:
1. Mobility means efficiency
One big advantage of Lightspeed’s payment system is its inherent mobility. Waiters and waitresses can forget about writing orders on paper, processing those orders at the cash register and then sending it to the kitchen. If you ask us, that’s a few steps too many. With Lightspeed Restaurant, servers’ are equipped with iPads to process orders and send them directly to the kitchen or bar. This simplified process enables staff to focus on creating memorable customer experiences, not logistics. No paper, no fuss, so you can process customer orders anywhere, fast!
2. Self-order menu
Lightspeed’s self-order menu is the perfect solution for bistros and bars that want to offer quick service. An iPad at the dining table lets customers’ submit their order autonomously. What’s better is that they get a recap of their order’s details right then and there, fully avoiding those dreaded words, “this isn’t what I ordered”.Being able to personalize your digital menu with high-quality photos, paired with the ability to cross-sell menu items based on the customer’s existing order, helps increase the average amount of money they spend (would you like a salty snack to accompany that delicious cocktail?). Moreover, empowering your customers with self-order helps minimize mistakes. The bottom line is that a self-order menu is a fast, efficient and effective way to boost both sales and the customer experience.
3. Restaurant turnover optimization
Restaurant turnover is the timeframe that a table is occupied by a client from arrival to departure. During rush hour, a manager’s goal is to optimize this metric by reducing the time a customer spends at their table. One way to achieve this is by minimizing the amount of time a client waits to submit, receive and pay for their order.
There’s some pretty questionable methods being used to get customers to leave faster: loud and fast music, red and yellow decor to subconsciously signal to eat faster… the truth is that you can do better than pseudo-environmental psychology, and it starts with empowering your staff! During the summer, restaurant and bar managers often employ students that need to be trained quickly and efficiently; getting them up to speed on how your restaurant or bar operates and serves clients is key to optimizing turnover while offering top-tier service.
“All the orders go straight to the kitchen. The food comes out faster, which means I turn my tables quicker, because there’s less lag time. And if I can turn my tables quicker, that means I see more people and I make more money. The revenue has double since we implemented Lightspeed. It’s been really, really helpful.” – David Pearse, Shepherd & Dog
Tools like mobile payment systems and self-order menus not only enable you to offer amazing service, but to also reduce table turnover and wait-time by a considerable amount. We all know by now that serving a higher volume of clients (and those clients loving your service) is great for your bottom-line.
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