How to Create Your Retail Identity

Why do we shop? Why do we return to the stores that we love? What is the true nature of the business/customer relationship? These are some pretty big questions, but important ones for merchants seeking to create enduring relationships with customers.

In the past, we relied on certain demographic information to build a portrait of shoppers’ buying patterns. Factors like age, gender and education are all still valid indicators, but they aren’t enough to completely define modern consumer behavior. That’s because when it comes to shopping, technology has allowed consumers to lead nomadic lives.

Why do we shop? Why do we return to the stores that we love? What is the true nature of the business/customer relationship? These are some pretty big questions, but important ones for merchants seeking to create enduring relationships with customers.

In the past, we relied on certain demographic information to build a portrait of shoppers’ buying patterns. Factors like age, gender and education are all still valid indicators, but they aren’t enough to completely define modern consumer behavior. That’s because when it comes to shopping, technology has allowed consumers to lead nomadic lives.

Our latest webinar helps retailers define and communicate a unique identity, and create a tribe – the stores, customers, suppliers – that support each other in ways that are both rewarding and long-lasting.

Creating Your Retail Identity from Lightspeed on Vimeo.

This webinar covers:

How to go beyond traditional demographics to characterize your tribe

How to operate within a system

How to consistently reinforce your message

Why you need to build key relationships with your suppliers

How to bond with your customers

How your staff can best serve your clients

How to get the word out to your tribe

How to keep refining your formula to maintain and grow your store

Recognizing and nurturing niche markets has worked for the most successful chains, stores like Lululemon, Home Depot, and, of course, Apple. With the right strategy, it can work for independent retailers, too.Our latest webinar helps retailers define and communicate a unique identity, and create a tribe – the stores, customers, suppliers – that support each other in ways that are both rewarding and long-lasting.

This webinar covers:

  • How to go beyond traditional demographics to characterize your tribe
  •  How to consistently reinforce your message
  • Why you need to build key relationships with your suppliers
  • How to bond with your customers
  • How your staff can best serve your clients
  •  How to get the word out to your tribe
  •  How to keep refining your formula to maintain and grow your store

Recognizing and nurturing niche markets has worked for the most successful chains, stores like lululemon, Home Depot, and, of course, Apple. With the right strategy, it can work for independent retailers, too.

Stephanie Braun

Stephanie Braun

Stephanie Braun is a content writer, fashion enthusiast, and lover of pets. When she's not writing about retail trends, she's travelling the world and learning new languages.