Retail Round-Up: Social Media Customer Service Strategies, and Back-to-School Promotions are Back On

You might think you offer great customer service, but do your customers agree? Consumers expect companies to swiftly respond to their questions, comments, and grievances over social media, but too few businesses respond quickly enough – if at all. (ClickZ)

Physical stores can take advantage of  new technologies that can help them understand people’s shopping habits. Location-based apps and services with GPS and beacon integration are becoming important,  as the opportunity to use them to target offers at shoppers nearby will likely boost in-store traffic. (Innovation Insights)

It’s already the time of year when retailers vie for back-to-school sales. Macy’s initiative to attract students this month includes lip-dub contests and a transportation program that will bus students from various college campuses to its stores. (Advertising Age)

The holy month of Ramadan means boom time for retailers – at least in the Middle East and in South East Asia. Even businesses in the U.S recognize this opportunity to sell, as many observers spend a great deal more on gifts, eating out, and consuming more in general during this time. (Business of Fashion)

Shipping costs are a turnoff to older female online shoppers. Men and millenials are more accepting of shipping costs, and more willing to pay for same-day shipping. (eMarketer)

Stephanie Braun

Stephanie Braun

Stephanie Braun is a content writer, fashion enthusiast, and lover of pets. When she's not writing about retail trends, she's travelling the world and learning new languages.