Retail Round-Up: From Content Marketing Success to Advice from J. Crew

1. How did one swimming pool company recover from the recession? River Pools and Spa owner Marcus Sheridan started blogging and turned his company around. Here’s how he did it and his advice for other entrepreneurs. (Copy Blogger)

2. Location analytics tools, like heat maps, are helping retailers track consumer behavior while they shop. Here’s a story of how one company is using data visualization to answer the important questions. (Harvard Business Review)

3. DASH boutique is poised to expand, but they refuse to compromise their superior customer service as they do. With LightSpeed Cloud, they can manage their da-to-day and continue to build on their important relationships with clients. (Retail TouchPoints)

4. Latin America’s retail space is quite forward thinking. From mobile commerce to social media, here are some of the unique ways they engage customers, including an example from Leica Brazil. (Trend Watching)

5. J. Crew’s expansion is certainly something to admire. CEO Mickey Drexler gives advice to entrepreneurs and shares some insight into his management style. (Forbes)

Stephanie Braun

Stephanie Braun

Stephanie Braun is a content writer, fashion enthusiast, and lover of pets. When she's not writing about retail trends, she's travelling the world and learning new languages.