A Walk Through Retail's Future: the live demo store at Dx3
This week, LightSpeed will be in Toronto on March 5th and 6th for Dx3 – Canada’s largest digital marketing, advertising, and retail conference and trade show. We’re looking forward to meeting top agencies and retailers, as well as discussing the latest industry trends. Our own Chief Revenue Officer JP Chauvet will be speaking in the 5 Ideas Theater on Thursday at 1:45pm.
We’re also very excited to showcase our newest collaboration with several amazing companies to create an interactive in-store experience. We’re teaming up with LightSpeed customer LXR&Co. as well as mobile retail platform Thirdshelf, iBeacon, and others to create The Mobile Innovation Store—a live demonstration of an advanced shopping experience. Dx3 attendees can test the latest innovations of retail mobile technology as they make their way through the booth, which will simulate a pop-up store stocked with LXR&Co’s vintage luxury merchandise.
The journey to the future of retail mobile technology begins as soon as visitors enter The Mobile Innovation Store. With iBeacon integration, customers immediately start their visit with a personalized greeting and targeted offer on their phones. Upon browsing merchandise, they can use the Thirdshelf app as a personalized catalogue to get product details and special offers. Using iPads running on LightSpeed, staff can approach shoppers with the tools to offer more information and better customer service. The use of mobile devices also enables a hassle-free check-out process – an important tool in the fight against shopping-cart abandonment.
Dx3 is an important opportunity to demonstrate innovations in retail. Combined with LightSpeed technology, small and medium-sized retailers can now collect customer data in the same way their larger counterparts and eCommerce sites do; enabling a heightened experience for the customer as well as improving in-store conversion. Catch the latest news and event details on Facebook and Twitter!
Photo is from our friends Imogene + Willie.